Web Analytics Specialist

Responsibilities include, but not limited to:

• Collect Data for various stakeholders around the company using Google Tag Manager
• Assist with Google Analytics tracking and tag configuration across the website and app
• Validate and monitor tracked data for accuracy
• Be an expert in all 1st and 3rd party data collected on site and in the app
• Ensure data collection and sharing is be conducted in a legally and privacy compliant manner
• Optimizing Google Tag Manager containers and data for performance and cost
• Optimize and Maintain the Data Layer
• Create and monitor health checks to ensure collected data is usable and reliable
• Stay up to date on web privacy and cookie changes across major browsers and devices
• Configure new web analytics tools and technologies such as server-side tagging to ensure WebstaurantStore stays on the cutting edge of the Web Analytics space.

Essential requirements:

• Bachelor's Degree in Marketing, Analytics, Economics, Finance, or Data Science
• Microsoft Office
• Curiosity, accuracy, and the ability to quickly learn and develop new skills
• Strong communications, organization, and teamwork skills
• Experience with tagging platforms such as Google Tag Manager or Adobe Tag Manager
• Expert in Google Analytics
• HTML & CSS (for DOM scraping)
• Pixel integrations (Facebook, Taboola, ect)
• Setting up Google Ads/Bing Ads conversions

Preferred Skills:

• SQL
• JavaScript
• Data Analytics
• +3 Year performing analysis on marketing data
• BigQuery/GCP a plus
• Experience using data visualization software (ex. Power BI or Google Data Studio)
• Prior experience with large-scale, paid media accounts, preferably e-commerce businesses

The ideal candidate will possess the following qualities:

• Communicate Effectively: Ability to simply and confidently explain ideas to team members both written and verbally.
• Critical Thinking Skills: The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today. Because of that, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.
• Entrepreneurial Spirit: Takes it upon themselves to find ways to add value to the team and business. They are self-motivated and creative in their quest to find actionable insights and new solutions. They can often be found saying “What if we tried this?” or “Maybe this is a better way to do it?” They have a knack for overcoming obstacles.
• Desire to Grow: Constantly seek to improve themselves and expand their professional knowledge and skill set.

• Access to a reliable and secure high-speed internet connection. Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
• Access to a home router and modem.
• A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
• A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY). H-1B Visa Sponsorship Not Available, W2 only.