Enrollment & Marketing Manager

Job Description

Blessed Virgin Mary School is accepting applications for the full-time position of Enrollment & Marketing Manager.

Key Responsibilities:

Enrollment

· Develop and implement comprehensive enrollment strategies aligned with institutional goals, including student recruitment, marketing campaigns, and financial aid strategies.

· Oversee the recruitment process, including identifying prospective students, conducting outreach, managing lead generation, and scheduling school visits.

· Review applications with principal and supply all information for her to make admissions decisions in accordance with established criteria.

· Work closely with families to apply for financial aid, via FACTS Financial Aid Application and PA Compass.

· Coordinate with ELRC to manage subsidy payments and ensure timely submission of required documentation.​

· Serve as the primary liaison with the Pennsylvania Early Learning Resource Center (ELRC).

· Organize regular communication, such as newsletters and parent meetings, to keep families informed.​

· Maintain enrollment, admission, and financial aid records in FACTS and PELICAN.

· Apply financial aid to applicable families.

· Assist families in navigating the PA subsidy application process and understanding co-payment responsibilities.

· Pro-active management of re-registering and newly registered families.

· Schedule tours and interviews with new families.

Fundraising & Marketing

· Lead fundraising campaigns and major gift initiative efforts to secure philanthropic support for school needs.

· Plan and implement donor events and on-site engagement opportunities.

· Oversee all areas of development, including parent and alumni engagement, annual giving, major gifts, planned giving, corporate and foundation relations, and event-based fundraising.

· Serve as the primary liaison between the school and donors, ensuring timely communication, impact reporting, and donor appreciation initiatives.

· Manage a database of major donors and prospects, providing personalized cultivation and solicitation strategies.

· Partner with the principal and key stakeholders to expand the donor pipeline, leveraging networks to engage new prospects.

· Develop and implement a strategic plan to research grant opportunities, assess eligibility, write, and submit grant applications to secure additional funding.

· Recruit and coordinate volunteers to assist with fundraising activities.

· Build and sustain strong relationships with parents, alumni, and community partners to enhance involvement and philanthropic support.

Job Qualifications:

• This position requires the applicant to work on site, at the school. Required hours will be 8:30 am to 4:30 pm with the possibility of some evening hours.
• Experience in enrollment management, development, sales, marketing, communication, and/or volunteer management.
• Superior communication skills, ability to conceptualize and execute strategic plans, the ability to interact confidently and effectively with school staff, students, donors, school administration, the media, and alumni.
• Ability to work independently and collaboratively.
• Proficiency in Microsoft Office, Social Media platforms, Google Suite, database management.
• Professional references required.

Compensation is commensurate with experience, and a comprehensive benefits package is offered as part of our commitment to supporting our dedicated staff.

Contact:

o Sr. Virginia Paschal; Principal, [email protected]

o Jane Motley; Business Manager, [email protected]

o Website

Qualified and interested candidates please send your resume and cover letter to the Principal and Business Manager at the e-mail addresses noted above. Clearances will be required as well as other documentation if the position is offered.

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan

Work Location: In person