Freelance Copywriter

Job Title: Freelance Copywriter


Location: Pittsburgh, Pennsylvania


The Copywriter will help to create and reinforce the brand voice and narrative. Works with marketing, merchandising, strategy, CRM, and production departments to prepare effective, brand-appropriate copy for digital platforms including email, website, mobile, SMS and affiliate. Works to ensure a cohesive, coherent, relevant voice for the brand across all marketing channels.

• Develop and write on-brand copy for marketing deliverables, including email, website, mobile & push notifications, blog posts, social media, paid media, UX/CX, print, and other special projects as needed.
• Work with the Creative Director and Manager to ensure that copy is error-free in content, context, and brand-appropriateness.
• Develop pre-season content for each floorset and write across assets accordingly (site, email, modular email).
• Participate in hindsight discussions and prepare improvement ideas.
• Oversee and write equity copy as needed to ensure tone & details are accurate.
• Have a strong influence on ensuring the correctness and appropriateness of product information and marketing copy.
• Handle special brand projects such as collab launches & third-party equity.

Requirements

• Bachelor’s degree in Communications, English, Marketing or related field.
• 2-5+ years of professional copywriting experience (agency or in-house) with preferred focus in e-commerce, retail, advertising, public relations or marketing.
• Consumer experience writing digital, print, and direct mail collateral.
• Outstanding oral, written, and presentation skills.
• Ability to act as an independent contributor & owner on certain projects and be comfortable making decisions on behalf of copy.
• Knowledge of fashion and pop culture lexicons.
• Knowledge of retail best practices (industry standard language, SEO drivers, target demographics, etc.).
• Web-savvy writing ability and strong knowledge of e-tailing, online research and email marketing trends.
• Experience with AI management & resource oversight is a plus.

System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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