Manager brand content strategy

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The Manager, Brand & Content Strategy leads strategic storytelling and brand architecture development across North America, supporting residential, commercial, industrial, and infrastructure sectors. This role translates business strategy into compelling narratives and cohesive brand experiences, ensuring consistency and impact across all marketing communications. Operating within the Marketing Communications team, this individual plays a critical role in shaping how our brands show up in the market and connect with customers.

Essential Functions

• Strategic Storytelling & Content Frameworks
• Develop and guide solution-oriented storytelling that connects products, services, and customer needs across sectors. Create content frameworks that support full-funnel marketing and drive engagement.
• Brand Architecture & Governance
• Lead the development and evolution of brand architecture across North American business units. Ensure clarity, consistency, and strategic alignment in how brands are positioned and integrated.
• Cross-Sector Messaging Strategy
• Collaborate with product, sales, and marketing teams to unify messaging across business units. Build narratives that reflect the full value of our multi-brand portfolio and resonate with diverse customer segments.
• Brand Strategy Execution
• Lead the rollout of brand strategy across digital, physical, and experiential channels, ensuring alignment with marketing, sales, and product teams.
• Thought Leadership & Advocacy
• Serve as a strategic advisor and brand champion, influencing senior stakeholders and guiding the organization through brand transformation.
• Content Planning & Editorial Oversight
• Lead content planning across channels, including web, email, social, and collateral. Provide editorial guidance and ensure content reflects strategic priorities and brand tone.
  
  

This role operates in a highly matrixed , multi-brand environment and requires deep strategic thinking, cross-functional influence, and creative leadership. The Manager must synthesize complex business inputs into unified brand narratives and content strategies that drive engagement and reinforce market leadership.

• Bachelors in Marketing, Communications, Brand, Journalism, or related field required. MBA preferred
• 10+ years of experience in brand strategy, content development, or strategic communications.
• Proven success in leading cross-sector storytelling, brand architecture, and content strategy in large organizations.
• Experience in B2B and B2B2C environments preferred, ideally within industrial or manufacturing sectors.
  
  

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

Applicants for roles based in Washington state or remote roles that would be worked from Washington state are encouraged to direct any concerns regarding the state's Pay Transparency laws to the SGNA HR Compliance team at [email protected] .

Saint-Gobain is committed to helping you and your family be well in all aspects of your life. Be Well. Be You brings together inclusive programs and meaningful resources to support all aspects of your physical, emotional, financial, and social well-being. Employees have the flexibility to choose the benefits that best fit their individual needs.

• Health and Well-being - Supporting your wellbeing, to thrive in life and work.
• Medical, Prescription Drug, Vision, and Dental Insurance
• Healthcare Saving Account and Flexible Spending Account options
• LiveWell Wellness Program
• Employee Assistance Program (EAP)
• Paid Time Off and Paid Parental Leave
• Retirement and Protection - Helping to make the future life you want a reality.
• 401(k) with Company Match, Retirement Accumulation Plan (RAP) Cash Balance Pension Plan
• Company-provided Life Insurance, AD&D, Short-Term Disability
• Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness and
• Accident Insurance
• Additional Benefits - Helping shape the experience and impact you want
• Commuter Benefits
• Group Legal
• Identity Theft Protection
• Auto and Home Insurance
• Pet Insurance and Discounts
• Back-up Child and Elder Care
• PerkSpot Employee Discount Program
• Volunteer Day
  
  

If you have questions about this posting, please contact [email protected]