Manager

Location: Jonestown, PA, USA

Salary: $140,000.00 USD Annually - $170,000.00 USD Annually

Description: Our client, a global leader in connectivity and sensor solutions , is seeking an Account-Based Marketing (ABM) Manager to join their Digital Data Networks (DDN) team. This role will be responsible for designing, executing, and optimizing ABM strategies that establish the company as a trusted partner to target accounts in the AI, Cloud, and Data Center markets. The ABM Manager will work closely with Sales and cross-functional partners to deliver measurable outcomes, leveraging customer insights, digital engagement, and innovative marketing practices.

This Job Will Have The Following Responsibilities

• Partner with Sales and Account teams to co-develop ABM strategies aligned with business goals, customer needs, and account plans.
• Design, launch, and manage multi-channel ABM campaigns (email, paid ads, social, and tailored content).
• Create account-specific playbooks and messaging frameworks to support targeted outreach and deepen customer engagement.
• Manage the account experience on the company website, including content personalization, navigation, and relevance for target accounts.
• Deliver actionable insights to Sales and cross-functional teams based on account engagement data and analytics.
• Continuously measure, report, and optimize ABM programs, using data to refine strategies and demonstrate business impact.
• Recommend tools, workflows, and processes to enhance ABM efficiency and Sales-Marketing alignment.
• Stay current on ABM and digital marketing trends, including predictive analytics and AI-driven personalization, applying them to elevate campaign performance.
  
  

Qualifications & Requirements

• Bachelor’s degree in Marketing or related field.
• 8 - 15 years of digital marketing experience, with at least 3 years focused on ABM in B2B, SaaS, technology, or infrastructure sectors.
• Proven track record of managing the complete ABM lifecycle—from strategy and planning through execution, measurement, and optimization.
• Hands-on experience with ABM platforms (Demandbase, 6sense, Terminus, Triblio, RollWorks, etc.), CRM systems, and digital campaign platforms.
• Experience collaborating with Sales and cross-functional teams to drive measurable business outcomes.
• Data-driven mindset with expertise in account scoring, lead nurturing, and buyer journey mapping.
• Strong project management and organizational skills.
• Excellent communication and presentation abilities, with the ability to influence stakeholders across functions.
• Customer-centric thinker with proven ability to translate insights into actionable marketing strategies.
• Website content management and analytics experience preferred.
  
  

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Contact: [email protected]

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