CMO (Chief Marketing Officer)

SUMMARY

Sharp Innovations, Inc. of Lancaster, PA is seeking a full-time CMO to work with our CEO, Project Manager, Digital Marketing team, leadership team and our clients. We are looking for a proven servant leader to lead the future evolution of our growing marketing department. The successful candidate will be primarily gifted and qualified in having the vision to see macro marketing solutions for clients as you meet with them and learn about their businesses; from there, you will lead in the creation of digital marketing strategies and plans for the future for our clients and our company as a whole. They will also have passion to bring the best out of the team members in their department investing in each person so they can become all God designed them to be.

Our company is on annual record growth in terms of revenue, profits, charitable giving and impact towards our Higher Purpose Focushelping the under privileged youth noted below. With over 24 years in business, we are on a path of exciting evolution as a firm and we are looking for talented people of high character who stand out to join our team of talented stars. The ideal candidate will be comfortable working directly with clients in a self-managed atmosphere and able to react to different challenges every day. We are ideally seeking a person who will be able to work full-time out of our Conestoga, PA office, however we will consider remote or partial remote opportunities as well for the right fit. We pride ourselves in employing high-character team members that typically have stronger than average communication skills and are well-rounded team players that really thrive in our culture.

The successful candidate will be primarily gifted and qualified in having the vision to strategize and plan successful content, paid, social media, and other marketing solutions for clients as you meet with them and learn about their businesses; from there, you will lead in the creation of marketing strategies and plans for the future of our clients and our company as a whole.

The successful hire could also be presented with the opportunity to advance into holding an equity stake in the company after they establish roots, and a proven track record has been established. Through strong compensation and benefits, unique profit-sharing options, and equity ownership ability, we seek someone of strong character that wants to take this company into the future by adding their gifts to our already strong team.

We are looking for someone who has a love for marketing, improving client results, and digital marketing as a whole. The successful candidate must be able to manage (and perform duties) for a wide range of client assignments at any given moment for client digital marketing services which we are providing to clients (content marketing, paid search, social media marketing, etc). We are open to candidates that are stronger in some of those areas but not all. We want someone who can help with creating client content marketing plans as needed and give direction working with other team members, but who is also able to get in the weeds and have a hand in the creation, based upon real knowledge they have.

You would likely have an 60% focus on the work stated above and about a 40% focus on qualifying inbound leads that come in via e-mail and phone working in tandem with our growing sales leadership team, as well as through 3rd party consulting firms that establish appointments for us currently. Your goal would be to work with our sales and/or management team mostly (and others as needed) to qualify opportunities for us based upon set parameters and training from the CEO, assist in estimating costs and presenting proposals. We would also have you work with that group to close business that falls below the level that warrants having the CEO involved in. Larger opportunities would be handled jointly with him. With time we’d also ask you to explore bringing on merger and acquisition targets that align closely with our business.

You become a direct lifeline to the CEO and the company’s future, so you are a very key hire. The CEO oversees 3 for-profit organizations and 2 non-profits currently, so your marketing leadership will have an opportunity to offer its gifting towards an even wider landscape than Sharp Innovations in time if desirable. There truly is endless entrepreneurial opportunity for the right person who embodies our core values and mission. He would like to empower you and others on the team to take on more leadership and responsibility with the companies overall digital marketing strategy for clients and our company and managing inbound sales activity. The more successful you are, the greater compensation can be given, as well as an opportunity to become a 6thpartner in the firm in time. You would become a part of the leadership team in your first year and have the ability to speak into future plans with not only the current partners, but a group of other past-CEO’s who now are apart of our growing leadership team.

Through strong compensation and benefits, unique monthly profit-sharing options and equity ownership ability, we seek someone of strong character that wants to take this company of over 20 years into the future by adding their gifting to our already strong team.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Key responsibilities may include:

• Keyword/theme analysis and related digital marketing analytical research
• Meeting with clients and interviewing them for marketing opportunities
• Content writing, editing, proofing, and posting for client assignments
• Working with and managing e-mail automation campaigns / client CRMs for inbound marketing or marketing to sales funnel conversions
• Social media management
• Analytics management to drive improved client and departmental ROI
• Developing strategic digital marketing plans for clients
• Marketing strategy, idea generation and execution for clients or our company
• Qualifying inbound prospect leads for our team
• Proposing, developing, and executing the successful launch of new services for our company towards greater diversification and client success
• Collaborating with designers, signage companies, and related 3rd party media sources
• Sales presentations, estimating, and sales/marketing assistance
• Mentoring, training, and growing team members in your department
• Strategic planning for our company and new technology research. Taking the lead on developing/proposing/revising services
• Closing business with others on our team when needed from inbound leads
• Collaboration with the digital marketing team members to improve client results
• Organization, detail-oriented procedures/tasks (maintain and improve) for management
• Performing all tasks around doing organic SEO efforts for client websites
• Lead and oversee recruiting and departmental staffing decisions, as well as hold team members accountable to client billable hours
• Research and present acquisition or merger targets of similar companies with like values to help accelerate our growth

SKILLS AND QUALIFICATIONS

The ideal candidate will possess the following skills:

• Strong knowledge and experience developing marketing strategy ideas / plans for businesses
• Strong knowledge and experience in marketing small businesses
• Passion and experience in marketing analytics and research to improve client results
• Digital marketing experience– SEO, PPC, content marketing, social media (some of all of them) – organic SEO and PPC the most preferred.
• Ideally the candidate would have some experience with inbound marketing, e-mail marketing automation campaigns / CRM’s and marketing to sales funnel conversions.
• Strong verbal communication skills and service oriented, people-person
• Comfort with periodically contacting all existing clients to ensure their happiness, direct issues to others on the team and promote our digital marketing services.
• Comfortable doing lead qualifying and helping to close in-bound business (client facing)
• Personable and able to adapt easily to new situations and environments
• A passion for working directly with clients and meeting with clients, as required
• Self-starting and able to operate independently of direct supervision
• A mentor or coach that enjoys helping the team, our company, and our clients succeed
• Humble and willing to do anything needed to get the job done
• We would like to ideally see 5+ years of experience in digital marketing, and 7+ years in total business marketing experience.
• HTML/CSS knowledge & experience
• Experience with Wordpress, Magento, Shopify, OpenCart and other common CMS platforms preferred

COMPENSATION AND BENEFITS

• Health and dental insurance
• Short & long term disability insurance
• SIMPLE (Savings Incentive Match Plan for Employees) IRA, upon eligibility
• Generous vacation/holiday allowance
• Participation in company bonus plan
• Fun and flexible work environment

ABOUT SHARP INNOVATIONS, INC

Sharp Innovations is a leading website design and Internet marketing firm located in Lancaster, PA. We specialize in providing Web design, Web development and Internet marketing solutions to clients of all sizes. Since 1999, our team of creative and technology experts has offered Web-focused products and services that deliver results. Please visit us at learn more about our firm.

TO APPLY

To apply for the CMO position, please send us a copy of your resume, salary history (and/or hourly rate) and any relevant letters of reference. A cover letter explaining why this position may be a good fit for you is encouraged. Please forward resume and any other materials to: [email protected]

PLEASE NOTE

• Candidate must be available to work out of our Conestoga, PA office. Some remote flex is possible.
• Candidate must be available for work a minimum of 40 hrs. per week.
• We do not accept unsolicited resumes from agencies.
• Due to the nature of this hire, a marketing test will likely be administered.
• A background check is conducted on all new hires.
• Due to the number of submissions we receive, we are unable to respond to every individual interested in our company. If we are interested in speaking with you about this position, we will contact you. We are good about closing the loop with candidates though, out of respect for everyone’s time.

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Have you worked in an agency setting before?
• What is one way you have integrated AI into your daily/weekly/monthly tasks?

Education:

• Associate (Preferred)

Experience:

• Marketing: 5 years (Required)

Work Location: Hybrid remote in Conestoga, PA