Associate director / director market marketing

Overview

Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.

The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules.

Job Summary

This position will serve as the Market Access lead on the Product Strategy team and will lead the strategic development, cross-functional integration, and executional excellence of US Market Access marketing initiatives that support optimal access and reimbursement of the Oncology product portfolio.

Responsibilities

• Develop and execute integrated market access brand plan, annual operational plan and new product/indication launch planning activities
• Collaborate with Product Strategy and across Market Access functions to ensure appropriate alignment and integration of strategy
• Develop compelling value propositions, messaging, and promotional materials for field teams (e.g., Payer, Key Account Management, Field Access Managers)
• Provide input to HEOR studies and translate findings into promotable resources communicating clinical and economic value to payers and organized customers
• Develop, implement, and pull-through branded and unbranded market access promotional plan and educational activities; including planning, resource creation, and implementation across payer, IDN, VA, DoD and emerging organizations
• Develop, implement, and execute personal and non-personal print, digital media and video promotional plans and associated resources
• Serve as a strategic communication bridge between Product Strategy and Market Access teams to ensure understanding of market dynamics, product performance, and alignment on messaging, priorities, and execution
• Support training of field teams on access messaging, tools and resources
• Collaborate with Payer team in the monitoring of payer formulary and policy access
• Plan and execute advisory boards and engagement activities with external experts to gather insights and inform strategy
• Design and implement qualitative and quantitative Market Access market research to inform strategy and implementation
• Collaborate with Medical, Legal, Regulatory, and Compliance colleagues to gain approval of educational and promotional resources
• Collaborate with Global Value and Access team, as needed
• Work with external agencies to manage projects from concept to completion on time and within budget; while measuring success vs industry benchmarks and ensuring strategic alignment and executional excellence
• Manage annual budget, POs, invoice approvals, and monthly accruals and projections
• Develop and deliver internal and external presentations to support the US Market Access Team
• Work in a fast-paced environment, rapidly assimilate information, make decisions, prioritize and manage multiple projects/priorities
  
  

Qualifications

• Extensive experience in the pharmaceutical/biotech industry, with a strong preference for oncology/hematology market knowledge of oral and IV agents, including knowledge of oncology GPOs and large, organized hospital and community oncology customers, preferred
• Experience in brand marketing, or market access marketing
• Knowledge of payer marketing, managed care, state and federal reimbursement sectors, preferred
• Strategic and innovative mindset with attention to detail
• Ability to think strategically and translate strategy into tactical implementation
• Executive presence with strong verbal/written communication and interpersonal skills
• Strong project management, agency and budget management experience
• Demonstrated ability to work effectively with cross-functional stakeholders
• Experience working within appropriate compliance, medical, legal and regulatory environments (i.e., promotional review processes, fair market value, Sunshine Act, HIPPA, etc.)
• Demonstrated knowledge of MSOffice Suite. Experience working within regulatory/compliance, systems/technology preferred (i.e. Fair Market Value systems, Veeva, Mobile Locker, CRM, SharePoint, WebEx, audio/video/projection, etc.)
  
  

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer.

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