Director of Brand

Meet Instinct 👋

Instinct Science is an animal health software company that helps the world’s leading veterinary practices deliver exceptional patient care, improve staff efficiency, and minimize team stress and burnout. Our easy-to-use EMR platform acts as the nerve center for veterinarians, veterinary nurses, and support staff alike, fostering seamless collaboration across teams. With our January 2024 acquisition of VetMedux, a company providing trusted education (Clinician’s Brief) and clinical decision support (Standards of Care™, Plumb's) for veterinarians, Instinct has strengthened our commitment to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes.

We’re fueled by compassion! Our team, our customers, and their patients and animal owners matter immensely to us. We put the Customer First; Act with Grace, Not Teeth; Do the Right Things for the Right Reasons; and know that Excellence is in our DNA.

If these values speak to you, you might be a good fit for our Director of Brand job.

A Sneak Peek of Your Role 🔭

This job, and the team at Instinct, is remote.

We’re looking for a creative visionary and strategic thinker to lead Instinct’s brand into its next chapter. As Director of Brand, you’ll own the evolution and execution of our brand strategy across every touchpoint—from web to product to events and beyond.

You’ll lead a talented team of designers and brand creatives, ensuring our visual identity, storytelling, and brand experience consistently reflect who we are: a company on a mission to support veterinary professionals and elevate care.

This is a leadership role for someone who can think big, sweat the details, and bring others along for the ride.

What You’ll Do 🐱‍💻

• Set the vision: Define and evolve Instinct’s brand identity to match our growing platform, our values, and the transformation we’re driving in the veterinary industry.
• Lead the team: Oversee and mentor our in-house design team, including graphic designers, brand creatives, and freelancers.
• Drive consistency: Ensure brand alignment across all marketing channels, sales materials, product surfaces, and customer experiences.
• Bring campaigns to life: Collaborate with cross-functional teams to deliver bold, effective brand campaigns that support awareness, engagement, and conversion goals.
• Own the brief process: Lead the development of clear, actionable creative briefs that connect strategy to execution—ensuring every project starts with alignment and ends with impact.
• Build the brand system: Establish scalable brand guidelines, templates, and systems to help the entire company build on-brand content with ease.
• Be our aesthetic North Star: From the typography on our site to the tone of our tradeshow booths—you’ll shape how Instinct shows up in the world.

Who You Are 🐱‍💻

• Must Haves:
  • 8+ years of experience in brand design, creative direction, or visual communications (bonus if you’ve led a brand refresh or replatform)
  • Deep experience with brand systems, storytelling, and scaling visual identities across channels
  • Proven leadership skills—you’ve built and led creative teams and know how to bring out the best in others
  • A sharp eye and high standards for design craft, but also pragmatism—you know how to move fast without sacrificing quality
  • Comfort working in a growing, fast-paced environment (start-up or tech experience a plus)
  • Strong communication skills—you can clearly articulate the “why” behind design decisions and collaborate across marketing, product, and leadership teams
  • A beautiful portfolio of brand work that shows off your range and thinking
  • Data driven approach to brand strategy
• Nice-to-Haves:
  • Experience working in health, medical, veterinary, or B2B SaaS
  • Familiarity with Figma, Webflow, or other design and no-code platforms

How Instinct will Care about YOU 🌞

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well.
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We offer an incentive bonus plan that recognizes your contribution to Instinct’s success.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

The compensation range for this role is $120,000 - $140,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience.

Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status.

If you require accommodations throughout any part of the pre-employment process, please contact our People team at [email protected]