Director marketing
Reference #: 5596
OverviewIncyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.
The Company strives to discover and develop first-in-class and best-in-class medicines-advancing a diverse portfolio of large and small molecules. Job Summary (Primary function): This individual leads the development and execution of U.S. commercial strategy for Incyte's MPN portfolio. This leader is responsible for driving in-line brand performance, shaping launch readiness, and maximizing lifecycle opportunities across MPN indications. This role collaborates closely with cross-functional teams, including Sales, Access & Reimbursement, Medical Affairs, Market Insights, Regulatory, Development, and Legal, to deliver on commercial goals and ensure optimal patient and HCP engagement. Essential Functions of the Job (Key responsibilities):- Develop and execute comprehensive brand strategy, messaging, and tactical plans for current and future MPN indications.
- Lead all marketing activities for HCP and patient audiences including advertising, promotion, CRM, and non-personal promotion strategies.
- Collaborate with Sales leadership to align marketing and field execution and support sales enablement efforts.
- Drive brand performance by analyzing commercial insights and adjusting strategies to optimize impact.
- Shape lifecycle management plans and support new product planning in collaboration with global partners.
- Guide market forecasting, opportunity assessments, competitive intelligence, and target product profile development.
- Actively engage with external thought leaders and advocacy organizations to ensure diverse perspectives inform strategy.
- Partner cross-functionally to ensure regulatory-compliant marketing initiatives and coordinated launch execution.
- Lead, coach, and develop direct reports and cross-functional marketing contributors.
- Manage marketing budget and coordinate closely with Finance to optimize resource allocation.
Qualifications (Minimal acceptable level of education, work experience, and competency):
- Extensive experience in U.S. biopharmaceutical product marketing with demonstrated success in launch and in-line strategy.
- Oncology or hematology experience preferred; MPN experience a plus.
- Proven ability to lead cross-functional teams and external collaborations in a matrixed environment.
- Strong strategic thinking, communication, and execution capabilities.
- Experience in both upstream (new product planning/lifecycle) and downstream (in-line) marketing.
- Bachelor's degree required; advanced degree (MBA, PharmD, or related) preferred.
During the process, you may be asked to respond to questions that will screen out your application if you do not meet certain objective criteria required by the job. You can learn more about this process here.
You may have the right to access, delete, restrict, edit, move, or object to the use of your personal data. You may also have a rightto report concerns to the authority responsible for data privacy in the country where the position is based or where you live or work. You can learn more about Incyte's data protection practices here. By accessing this link you can learn about the types of personal data we collect, how we use it, whether collection and processing is optional, sources of the personal data we process, how it is shared, where it is stored or transferred to, how long we keep it, and contact information for Incyte, Incyte's data protection officer, and your supervisory authority (if applicable). Please contact [email protected] if you have any questions or concerns or would like to exercise your rights.We appreciate, celebrate, and thrive on one another's differences and strengths and are proud to be an Equal Opportunity Employer. By valuing diversity of backgrounds and perspectives and prohibiting all forms of harassment, we are able to promote a collaborative and innovative work environment in which everybody can contribute to their fullest potential.
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