Life Cycle Marketing Specialist

Life Cycle Marketing - Engagement Communications

Philadelphia, PA

Hybrid - 4 Days per week On-Site

Contract

Summary:

The Engagement Communications Associate is responsible for leading the development, execution, and optimization of communication strategies that drive awareness, engagement, and value perception for loyalty and engagement initiatives within the telecom company's residential customer base. This role serves as the day-to-day owner of client membership and engagement communications — creating customer-centric messaging, building multi-touch strategies, partnering across the organization, and ensuring cohesive storytelling across channels.

A key component of this role is collecting inputs from multiple cross-functional teams and translating those inputs into a prioritized communication plan based on business goals, customer needs, and timing across initiatives. Work closely with the Manager, Loyalty Communications, this person will own full execution of engagement campaigns: developing the strategy, drafting briefs, partnering with creative and operational teams, managing reviews, and ensuring timely deployment across channels.

The ideal candidate combines strong communication expertise, a strategic mindset, cross-functional collaboration skills, and a passion for customer engagement, loyalty, and retention.

Core responsibilities:

• Own the strategic direction and day-to-day planning of Membership and Engagement communications, ensuring alignment to customer needs and business priorities.

• Gather inputs from cross-functional teams, identify the customer value and benefits within each, and determine if and where they fit within the multichannel marketing communications plan (email, app, push notification, SMS, .com, etc.).

• Develop communication strategies and multi-touch plans that drive awareness, engagement, value perception, and long-term retention.

• Build and manage the membership communications roadmap, determining how to best promote weekly perks and evergreen benefits, while planning for upcoming campaigns, value moments, and ongoing engagement efforts.

• Draft briefs and strategic direction for creative and operational teams, ensuring alignment on goals, target audiences, timing, and channel approach.

• Oversee operational execution across comms channels, including creative briefing, asset and copy coordination, stakeholder and legal reviews, and deployment management.

• Ensure cohesive storytelling and consistent brand voice across all communications.

• Analyze campaign performance to identify optimization opportunities, and evolve strategies based on customer behavior.

• Maintain accurate documentation, including strategy decks, briefs, review trackers, and launch plans, and socialize updates with stakeholders.

• Help prepare clear slides summarizing engagement communications—adding our plans, visuals, and timing into existing cross functional decks (e.g., IMC, product launches) to ensure partners and stakeholders have full visibility.

• Collaborate closely with the Manager, Loyalty Communications while independently driving work forward and sharing deliverables for final review/approval.

Requirements/Qualifications:

• Bachelor’s Degree or equivalent.

• 2+ of experience in marketing communications, lifecycle marketing, or customer engagement.

• Experience developing and executing customer‑facing communications across multiple channels (email, app, push, SMS, .com).

• Ability to gather inputs from multiple stakeholders and translate them into clear, prioritized communication plans.

• Strong writing, editing, and storytelling skills with mastery of grammar, tone, and brand voice.

• Experience analyzing performance metrics independently, with the ability to interpret data and make strategic recommendations.

• Familiarity with loyalty, membership, or rewards programs, including understanding retention drivers and customer value.

• Proven ability to manage and prioritize multiple projects in a fast-paced environment with strong attention to detail.

• Demonstrated ability to exercise independent judgment, solve problems proactively, and drive work forward with limited oversight.

• Strong collaboration skills with experience working across cross-functional teams.

This is a Contract position based out of Philadelphia, PA.

The pay range for this position is $20.00 - $25.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

This is a hybrid position in Philadelphia,PA.

This position is anticipated to close on Mar 9, 2026.

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.