Media Planning Manager

Job Description

Job Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector’s toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You’ll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story.

The Role in Brief:

Media Planning Manager

With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic partnerships with prestigious Higher Education colleges across the country. We currently have a rare opportunity to join Hybrid as a Media Planning Manager, where you'll play a pivotal role in delivering bespoke and complex digital campaigns.

We are looking to hire a strong digital-savvy Media Planning Manager with a deep understanding of media buying strategies and campaigns to help us meet and exceed specific client brand, engagement and student recruitment goals.

You'll be leading the relationship and be responsible for the success of our flagship US strategic client. As the Digital Account Manager, you will work with our dedicated teams to deliver world class campaigns across paid media (PPC, paid social, display, programmatic).

This is a unique opportunity to join a rapidly expanding media agency, advise prestigious clients in the higher education sector on their digital advertising, have a lasting impact on students furthering their education, be part of a global business that works across borders, and be an integral part of Hybrid’s expansion in the US in a strategically core role.

This hire will be based in our Philadelphia, PA office. During the first three months, you’ll work in-office five days per week to build strong connections with the team and gain hands-on experience. After onboarding, you’ll transition to a hybrid schedule of three days in-office (Mon, Tues, Thurs) and two days remote (Wed, Fri).

This role is listed as Media Planning Manager for posting purposes; the official and internal title of this hire is expected to be Senior Account Manager to align with EAB business norms.

Primary Responsibilities:

· Lead the senior relationship for the strategic account to understand campaign brief requirements and communicate goals internally

· Advise the client on media buying and strategy and take ownership of the successful delivery

· Spot opportunities to unlock growth of the account across paid media, turning these ideas into action

· Manage client budgets, producing project schedules and reporting on campaign performance

· Work with the wider team on new business pitches and presenting to potential clients to win future accounts

· Inspire, motivate and develop team members to deliver quality campaigns that excite our clients

· Work with our ambitious and dedicated Paid Media specialists on exciting campaigns

· Travel to client sites as and when required to deliver review meetings.

Basic Qualifications:

· 5+ years of experience in account management, client services, or digital marketing

· 3-4+ years of experience owning client relationships

· Experience managing multiple clients simultaneously

· Agency experience working in a client services role

· A strong understanding of key paid media channels (PPC, Paid Social, Display etc.) to shape campaign progress and drive results

· A highly energetic presence to engage clients and build rapport, while galvanizing our team to deliver powerful campaigns

· A passion for planning, pitching and winning new business

· Fantastic attention to detail, organizational skills and a calm presence to deliver under pressure

· The ability to build long-term relationships and shape the media and marketing strategy for our global partners

Ideal Qualifications:

· Bachelor’s degree preferred

· Experience managing a large portfolio of 4–8 clients with varying budgets

· Previous experience of the set-up and implementation of paid media campaigns would be helpful; however it is not a must, in this role

· An understanding of the creative process within an agency would be beneficial

· Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

· Medical, dental, and vision insurance plans; dependents and domestic partners eligible

· 20+ days of PTO annually, in addition to paid firm and floating holidays

· Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

· 401(k) retirement savings plan with annual discretionary company matching contribution

· Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

· Employee assistance program with counseling services and resources available to all employees and immediate family

· Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

· Fertility treatment coverage and adoption or surrogacy assistance

· Paid parental leave with phase back to work program for birthing and non-birthing parents

· Access to milk shipping service to support nursing employees during business travel

· Discounted pet health insurance coverage for dog and cat family members

· Company-provided life, AD&D, and disability insurance

· Financial wellness resources and membership in a robust employee discount program

· Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.