Director of Marketing

At Birdwatch PBC, we believe in the power of construction to transform communities and drive sustainable growth. As our Director of Marketing, you will play a pivotal role in guiding our marketing strategy and elevating our brand to new heights. We are looking for a dynamic leader with a passion for creativity and strategic thinking to join our friendly team. In this position, you will collaborate closely with various departments to ensure that our marketing efforts align with our mission of fostering innovation and sustainability in the construction industry. Your expertise will help us tell our story effectively, engage with our customers, and showcase our commitment to building not just structures, but long-lasting relationships. The ideal candidate is someone who thrives in a collaborative environment, enjoys the challenges that come with a fast-paced industry, and is eager to contribute to a company that cares about its impact on the planet. If you're ready to embark on this exciting journey with us, and you’re motivated to make a difference through thoughtful marketing initiatives, we want to hear from you!

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and increase sales.
• Lead and manage marketing campaigns across various channels, including digital, social media, and traditional platforms.
• Collaborate with product development teams to create compelling marketing materials that effectively communicate the benefits of our services.
• Analyze market trends and customer insights to inform marketing decisions and identify growth opportunities.
• Maintain a consistent brand voice and messaging across all marketing channels and materials.
• Manage the marketing budget, ensuring the efficient allocation of resources for maximum impact.
• Build and nurture relationships with industry influencers, partners, and media to promote brand awareness.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience, preferably in the construction industry or a related field.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and analytics.
• Excellent communication and interpersonal skills, with a flair for engaging storytelling.
• Demonstrated ability to lead and inspire a team to achieve marketing goals.
• Creative thinker with strong problem-solving skills and attention to detail.