Performance Marketing Manager
**Earthside Farms**
Earthside Farms is a fast-growing snack brand focused on clean ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels, and we are looking for a highly analytical, execution-focused Performance Marketing Manager to help scale profitable growth across digital platforms.
This is not a “brand awareness” role. We are looking for someone who understands performance marketing, marketplace algorithms, contribution margin, and how to profitably scale a consumable CPG brand.
**Responsibilities**
**Marketplace & Paid Media Management**
* Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
* Manage Walmart Connect campaigns and improve performance
* Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram
* Launch, test, and optimize TikTok Shop and TikTok Ads campaigns
* Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max
* Manage Reddit advertising campaigns and identify relevant community targeting opportunities
* Support Instacart Ads and other retail media initiatives
* Help drive growth and visibility on Faire and other marketplace channels
**Performance Optimization**
* Improve TACOS, ROAS, contribution margin, and overall profitability
* Conduct keyword research, bid optimization, audience targeting, and campaign restructuring
* Continuously test creative, audiences, landing pages, and promotional strategies
* Identify scaling opportunities while maintaining efficiency targets
* Monitor inventory levels and adjust advertising spend accordingly
* Analyze customer acquisition costs, repeat purchase behavior, and LTV
**Reporting & Analytics**
* Build and maintain weekly performance dashboards
* Report on channel performance, trends, and growth opportunities
* Provide actionable recommendations based on data and performance insights
* Analyze competitive activity and marketplace trends
**Cross Functional Collaboration**
* Work closely with leadership, operations, and creative teams
* Coordinate product launches and promotional campaigns
* Help improve product listings and conversion rates
* Support marketplace expansion opportunities
**Requirements**
**Must Have**
* 3+ years managing performance marketing for eCommerce or CPG brands
* Deep experience with Amazon PPC
* Experience with Walmart Connect
* Experience managing Meta Ads
* Experience managing Google Ads and YouTube campaigns
* Experience scaling TikTok Shop or TikTok Ads
* Strong analytical and Excel/Google Sheets skills
* Ability to interpret data and make fast decisions
* Experience managing advertising budgets profitably
**Strongly Preferred**
* Experience with Reddit Ads and community-driven marketing
* Experience with Instacart Ads or retail media networks
* Experience working with food, beverage, or snack brands
* Experience with Shopify brands
* Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
* Understanding of retail velocity and omnichannel strategy
* Experience with creative testing and landing page optimization
**What We Care About**
* Highly analytical and data-driven mindset
* Strong ownership mentality and ability to execute quickly
* Understanding profitability and contribution margin, not just ROAS
* Comfortable operating in a lean, entrepreneurial environment
* Ability to both execute and think strategically
We care more about profitable growth, operational thinking, and scalability than vanity metrics.
Recommended Jobs
Optometrist | Sundays | $120 per hour
Job Description Job Description Are you an optometrist looking for a new career opportunity that will enable you to expand your skills and make a significant impact? This thriving, growing optome…
Estimator
Job Description Job Description Estimator with 5 years of experience in mechanical and plumbing. Take-off in commercial and industrial settings, also pharmaceutical and life sciences. Salar…
Service Plumber
Job Title: Residential Service Plumber Job Description We are seeking a skilled and customer-focused Residential Service Plumber to diagnose, repair, and install plumbing systems in residential h…
Analyst, Programmatic
Description Position at CMI Media Group CMI Media Group is a leading media planning and buying agency specializing in the healthcare industry. With a commitment to innovation, data-driven strategi…
Medical Director (MD) - remote (PA/NJ/DE)
Bring your drive for excellence, teamwork, and customer commitment to Independence. Join us as we renew and reimagine the future of health care. Together we will achieve our mission to enhance the hea…
H&H Design Engineer
Job Description Job Description Ranked the #4 Large Employer to Work for in America and residing in the Top 400 on Engineering News Record (ENR)'s List of Top Design Firms in the nation, TPD…
Landscape Foreperson
Eisler Landscapes is a design-build landscape contractor serving the Greater Pittsburgh area for nearly a century. We provide commercial and residential landscape construction services. We are commi…
Support Services Coordinator
Job Description Job Description CORA Services is a dynamic and growing not for profit organization in Philadelphia. For more than 50 years, CORA has served children and families experiencing emot…
Administrative assistant
Job Description Job Description Benefits: ~401(k) ~ Company parties ~ Signing bonus Job Summary: We are seeking a highly organized and detail-oriented Administrative Assistant to sup…
Quality Inspector
KMM Group offers rewarding opportunities to propel the world forward through mission critical components for air, space, life-saving equipment and more. You don't want to miss out on this opportunit…