Brand Marketing Manager

Job Description

Job Description

Who We Are:

With 43 locations throughout Pennsylvania, New Jersey, Maryland and Delaware and a team over 480 strong, APR Supply Co. is a premier full-service distributor of plumbing, HVAC and hydronic supplies. We seek talented, enthusiastic, and customer-focused individuals to join our team.

Why You’ll Love Us:

At APR Supply, we believe great work starts with strong relationships. As a family-owned distributor, we are committed to long-term growth—for our customers and our teammates.

You will find meaningful work, opportunities to grow, modern tools that support your success, and a team that values accountability, excellence, and results. We offer competitive pay, strong benefits, and the stability of a company that invests in its people for the long haul. Our benefits package includes health insurance, vacation and sick days, 401K plan, and much more.

What You'll Own

1. Brand Voice & Identity

• Maintain APR's visual identity, messaging framework, and tone of voice across every channel — counter signage, branch collateral, web, email, social, video.
• Operationalize “In Your Corner. Always.” consistently across all customer-facing assets so the brand promise is reflected in every touchpoint.
• Serve as the steward of brand standards and review all customer-facing materials for consistency and adherence to guidelines.

2. Content Engine and AI-Driven Output

• Build and run the content engine: blog, video, case studies, whitepapers, catalogs, social, email.
• Leverage generative AI and automation tools as a practice to scale content production while maintaining quality and brand consistency.
• Own the editorial calendar. Sync it with vendor co-op cycles, event calendars, eCommerce launches, and sales priorities.
• Maintain a high standard of quality across all output. AI tools support production efficiency without compromising the integrity of the brand.

3. Digital Channels and Campaigns

• Run APR's owned digital channels: website content strategy, social, email, SEO.
• Partner with the Director of eCommerce & Omnichannel on website, portal content, and email automation. Every campaign drives measurable traffic to the contractor portal.
• Build and execute monthly loyalty, reactivation, and cross-sell campaigns tied to RFM segmentation.
• Track campaign performance — traffic, digital account activations, orders influenced — and report it monthly.

4. Content for the Field

• Produce merchandising tools, talking points, and counter-ready collateral that supports outside reps, inside sales, and branch teams.
• Equip Branch Managers to run local engagement that ties back to brand and digital adoption.
• Ensure all field-facing materials are practical, accessible, and aligned to how branch teams actually engage with customers.

5. PIM and Portal Alignment

• Work daily with the Product Information Manager and the eCommerce team so content syndicates cleanly through PIM into the portal.
• Treat the contractor portal as a primary brand channel, with content quality and consistency held to the same standard as any other customer-facing asset.

6. Agency and Vendor Management

• Manage outside specialists across creative, design, video, paid media, and SEO as needed.
• Develop briefs, manage timelines, and hold agency partners accountable to APR’s standards and deliverables.

Monthly Scorecard to the Sr. Director

• Content output volume and AI efficiency multiplier
• Campaign-driven digital account activations and orders
• Website and portal traffic from owned channels
• Email engagement, list growth, and reactivation rates
• SEO performance on priority categories
• PIM coverage and content health on top-velocity SKUs
• Brand consistency audit findings across branches and channels

Who you Are

Required:

• 5+ years in B2B marketing with hands-on ownership of brand, content, and digital channels.
• Demonstrated, hands-on experience using AI tools in content production with a portfolio of work that reflects practical application.
• Strong writing and editing skills, with the ability to maintain a consistent brand voice and coach others to the same standard.
• Working knowledge of SEO, email automation, and analytics, with the ability to interpret funnel performance and translate data into actionable insights.
• Demonstrated ability to collaborate cross-functionally with eCommerce, sales, and operations teams.

Preferred:

• B2B distribution or wholesale background. HVAC, plumbing, electrical, industrial, or building products is a plus.
• PIM and omnichannel experience, ideally with Eclipse ERP or comparable systems.
• Experience building or scaling an in-house content function in an organization previously reliant on agency or ad hoc support.

Compensation and Structure

• Title: Brand Marketing Manager
• Reports to: Senior Director of Marketing
• Direct Reports: Marketing Program Coordinator (dotted line on content production)
• Location: Lebanon, PA. Occasional travel to branches and events.
• Career Path: Built to grow into Director of Brand Marketing as the function scales.