Area Sales Manager

Job Description

Job Description

Description:

Culligan by WaterCo is a leader in the water treatment industry, known for innovative solutions and exceptional service. As the world’s leading water experts, we are dedicated to delivering high-quality water solutions to residential, commercial, and industrial customers. With over 80 years of experience and a global network of over 800 dealers, Culligan has built a reputation for excellence in service, support, and product innovation.

We are currently expanding in key markets and seeking a motivated Area Sales Manager to lead and grow our sales teams across the Northeast region . This is a unique opportunity to work for a recognized brand and industry leader that offers best-in-class products and services.

Culligan is strong, profitable, and well-positioned in the market with a focus on strategic growth. We are committed to supporting our teams with the tools, training, and leadership they need to succeed.

Responsibilities:

Sales Leadership & Strategy

• Lead and execute regional sales plans that align with overall company revenue targets and strategic initiatives.
• Monitor and analyze sales metrics across assigned dealerships; proactively identify trends and areas for improvement.
• Collaborate with senior leadership to set territory goals, quotas, and KPIs.
• Ensure successful implementation of sales promotions, marketing campaigns, and lead-generation programs.
• Oversee territory management, market penetration efforts, and competitor intelligence gathering.

Team Management & Development

• Recruit, train, and develop Household Sales Representatives across multiple locations.
• Provide ongoing coaching, performance feedback, and mentoring to foster a high-performance sales culture.
• Conduct regular field visits and ride-along to assess selling techniques and reinforce company best practices.
• Develop bench strength by identifying and grooming high-potential sales talent.

Operational Excellence

• Ensure consistent execution of sales processes and effective use of Salesforce across the territory.
• Review and approve sales orders, ensuring accuracy and compliance with company policies.
• Partner with marketing, operations, and service teams to ensure customer satisfaction and retention.
• Lead weekly and monthly sales calls and reporting to track progress toward goals.

Customer Focus & Market Growth

• Champion a customer-first culture by promoting exceptional service and value.
• Identify new business development opportunities, partnerships, or verticals to expand territory sales.
• Maintain a strong knowledge of market dynamics, customer trends, and competitor activity.

Requirements:

• Minimum 5 years of sales leadership experience, with multi-location or multi-market oversight preferred.
• Proven track record of leading successful sales teams and exceeding revenue goals.
• Strong coaching, communication, and interpersonal skills.
• Strategic thinker with the ability to translate vision into actionable goals.
• Excellent analytical and organizational abilities; experience using Salesforce and reporting tools.
• High school diploma or GED required, bachelor’s degree in business or related field preferred.
• Proficient in Microsoft Office Suite; Salesforce experience a plus.
• Willingness to travel across assigned region as needed (up to 50%).

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies in this position:

Resourcefulness Customer Focus Team Player

Passion Integrity Organizational/Planning

Communication Analytical Judgement/Decision Making

Target Salary Range: $95,000 - 115,000 year. Exact pay will be based on factors including, but not limited to relevant education, qualifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including: paid time off, health, dental, vision, life, disability benefits and 401(k).

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