Digital Communications Specialist (Pittsburgh)

Pittsburgh Regional Transit is seeking a Digital Communications Specialist to plan, create and execute integrated social media communications. Develops original engaging visual (photo/video) and written content tailored for multiple platforms including Instagram, Facebook, LinkedIn, TikTok, X/Twitter, and YouTube. Stays informed on current trends, memes, and digital culture to increase visibility, reach, and engagement. Manages PRT social media accounts, including daily posting, paid and organic campaigns, real-time monitoring, and community interaction. Monitors analytics and key performance indicators to inform strategy and optimize results while ensuring brand voice consistency and responsible use of humor and tone. Maintains and updates content through the agency's Content Management System (CMS).

Essential Functions:

* Creates and publishes multimedia content-including videos, photography, graphics, and written posts highlighting the organization. * Writes and edits original digital copy for web, campaigns, and social media, optimized for tone, readability, and search engine optimization. * Provides photo and video production support, including fieldwork at events and customer engagement activities. * Manages daily social media operations and budget. This includes posting, monitoring, analyzing campaign performance and managing paid social media campaigns.

Job requirements include:

* Bachelor's degree in public relations, communications, journalism, marketing, or related field from an accredited college or university. Related experience may be substituted for education on a year-for-year basis. * Minimum of one year experience in communications, marketing, social media, website content design or a related field. * Experience creating multimedia content (e.g., photo, video, reels, stories, graphics) for social media platforms. * Experience growing and engaging followers on organizational or brand accounts. * Ability to communicate effectively orally and in writing. * Demonstrated ability in the use of Microsoft Windows, Word, Excel, and PowerPoint.

Preferred Attributes:

Experience using a Content Management System.

Experience with digital communication tools and social media management platforms.

Experience managing paid social media campaigns, including audience targeting and analytics.

Experience analyzing social media or digital campaign performance using analytics tools.

Familiarity with short-form video editing and design tools (Adobe premiere or Final Cut, Rush, Canva, Cap Cut).

Familiarity with public transit operations.

Familiarity with Pittsburgh and its suburbs.

We offer a comprehensive compensation and benefits package. Interested candidates should forward a cover letter (with salary requirements) and resume.

EOE