Business Development Manager - Field-Based - Philadelphia, PA

TrueCar is a leading automotive digital marketplace, and we are on a mission to make car buying and selling easy, transparent, and efficient. We work to empower consumers with data and foster connections with our network of Certified Dealers who share our belief that truth, transparency, and fairness are the foundation of a great experience. We forge partnerships to power car-buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context, and pricing transparency to help consumers feel empowered and confident throughout their journey.

As consumers’ priorities and shopping habits shifted, so did we. We are building a modern-day marketplace and invite you to join the TrueCar Crew. You can have a real and direct impact on our journey as we continue to evolve and revolutionize the car-buying and selling experience.

The Opportunity:

TrueCar is seeking an ambitious sales professional with a passion for helping automotive dealers grow their business. The Business Development Manager is responsible for closing accounts for their assigned book of business to achieve revenue and profitability growth aligned with strategic goals. Reporting to the Director, Dealer Services, the Business Development Manager is responsible for identifying, developing, and managing relationships at all levels within assigned and new accounts, acting as a liaison between the dealer and TrueCar, understanding the needs of the dealer, and educating dealers on TrueCar products as solutions to their dealership needs. This position requires strong coordination with cross-functional teams, including dealer performance, dealer operations, and dealer training teams.

The ideal candidate for this role will reside in the greater Philadelphia, PA area.

How you will contribute to TrueCar’s success :

• Identify, develop, manage, and close new business opportunities at assigned and new accounts, ensuring cross-functional and organizational alignment.


• Build a strong 90-day sales pipeline to ensure a long-term and sustainable sales roadmap within your book of business.


• Establish and maintain strong relationships with senior leaders and key decision-makers at dealerships.


• Meet or exceed sales goals within an assigned book of business. Independently grow an assigned book of business and actively collaborate with the Account Managers group to retain accounts.


• Prepare and present proposals and negotiate terms and conditions with dealers.


• Support in dealer escalations with all involved functional areas, including dealer performance and sales operations teams, to assure approval and success. Support resolution of challenges where required.


• Serve as liaison between the dealer, dealer performance manager, and dealer implementation team with respect to product implementation and continuous product management.


• In partnership with the dealer training team, learn about new or upcoming products and features, ensuring a high level of personal proficiency in knowledge and functionality of products. Serve as subject matter expert in TC products.


• Support a team environment with strong morale and positive energy anchored on sales goals.


• Report and record all sales activity notes within Salesforce and communicate properly with applicable team members.


• Serve as a change agent, leading change and acting as a catalyst for continuous improvement.


• Support in the management of accounts receivable for assigned accounts.


• Demonstrate a high level of attentiveness toward customers and actively contribute to a culture that encourages high-quality service with a sense of urgency.


• Develop trusting relationships and open communication, accepting feedback (up and down).


• Additional ad hoc responsibilities as determined by the needs of the business.

Your Expertise:

• Proven success in retail sales in an automotive dealership environment.


• Experience in digital media advertising.


• Excellent communication and presentation skills, with the ability to listen for understanding, influence outcomes, and negotiate with clients.


• Proven ability to identify, initiate, negotiate, and close deals.


• Proven track record of consistently meeting and/or exceeding sales goals.


• Ability to formulate, implement, and execute sales strategy, plans, and tactics in a competitive environment.


• Experience with Salesforce or other Customer Relationship Management tool utilization.


• Experience interfacing with client contacts at various levels and demonstrated ability to effectively present information, including complex technical content, and respond to dealer requirements/requests.


• Demonstrated understanding of client standards and requirements as they pertain to offered products, features, and capabilities.


• Strong sales skills with the ability to create tangible interest for new ideas and product opportunities with clients.


• Ability to communicate client requirements and methodologies to the internal organization to ensure alignment.


• High integrity, self-starter, strong work ethic, with a high level of energy.


• Tech-savvy with the ability to understand, interpret, and present data using a consultative approach.


• Ability to grasp new concepts quickly with an open mind for change and a willingness to solve problems.


• Strong understanding of auto dealerships, both larger dealer groups and family-owned.


• Ability to travel domestically by airplane or car, including overnight trips up to 75% of the time

Please note that final interviews may be conducted in-person at the Company's sole discretion.

Base salary + target incentive: $155,000 - $165,000

Your TrueCar Experience

At TrueCar, we champion remote work because we know great work can happen anywhere. This flexibility allows our TrueCar Crew to live and work from anywhere in the U.S. (with some role-based exceptions). To support our remote team, we provide a home office setup that suits their needs and offer monthly reimbursements for phone and internet connectivity.

You will receive excellent benefits that include, but are not limited to, 100% employer-paid health, vision, and dental premiums; a 401(k) plan with company contributions; a wellness reimbursement account; and learning & development reimbursement opportunities. We also understand the importance of recharging, so we offer flexible PTO for exempt TrueCar Crew Members and a generous PTO accrual policy for non-exempt TrueCar Crew Members, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our Crew Members and have designed employee-centric programs that reflect this.

At TrueCar, we believe in the power of diversity to create a deeper understanding of our consumers and partners, driving innovation in our products. We welcome a workforce that reflects the diversity of car-buying consumers and encourage everyone interested in our mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other characteristic protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. Additionally, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.

TrueCar does not accept unsolicited agency submissions.

If you are based in California, we encourage you to read this important information for California residents linked here .

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