Retention Marketing Specialist (Email, SMS, Loyalty Program)

Printfresh is searching for a hands-on, deeply motivated Retention Marketing Specialist to own and evolve our email, SMS, and loyalty channels. The ideal candidate is a builder at heart — someone who loves rolling up their sleeves, brings data-backed instincts to their work, and takes real pride in the performance of every send. You'll be the voice behind how we stay in meaningful contact with our community and an instrumental part of our team during an exciting period of growth.

This is a full-time position with a hybrid schedule- you must be able to work in our Philadelphia office on Tues/Wed/Thurs.

Responsibilities

• Build and maintain the email and SMS calendar to align with revenue goals, product releases and availability, and marketing promos.
• Work collaboratively with the marketing and ecom teams to ensure all email marketing aligns with our content calendar and reflects our brand voice and vision.
• Plan, write, brief in, test, and deploy all email and SMS campaigns — this role requires end-to-end ownership.
• Update and optimize all automated email and SMS flows on a seasonal basis.
• Manage, update, and optimize email and SMS on-site captures.
• Own A/B testing, segmentation strategy, and list hygiene.
• Track, report on, and act on KPIs — you use data to make decisions.
• Partner with the ecommerce team on landing page and conversion rate opportunities.
• Oversee our loyalty program, the Dream Team, and make recommendations for program updates and member perks to keep the audience engaged and growing.
• Dig into competitor programs, industry trends, and emerging DTC tactics to consistently bring new retention ideas to the table.
• Own lapsed-customer strategy: identify who's slipping away, why, and build the campaigns to win them back.

Requirements

• 3-5 years of professional marketing experience required, including at least 2 years in email or SMS marketing
• Proficiency with Klayvio for email, experience with Klaviyo SMS a plus
• Adobe Creative Suite skills a plus; comfort briefing designers is a must
• Prior DTC e-commerce experience a plus
• Excellent copywriting and proofreading skills
• Exceptional organizational and project management skills
• Scrappy, resourceful, and energized by building
• Prior experience at a high-growth brand in the $30M–$150M range is a strong plus

Benefits

What We Offer

• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products

About Our Culture

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off-Center
• Customer-Centric
• Learning Oriented

Why Join Printfresh?

• Join a fast-growing, creative team dedicated to pushing the boundaries of fashion and design.
• Work in an environment that encourages innovation, collaboration, and professional growth.