Marketing Manager

Job Description

Job Description

Position Overview

The Marketing Manager for Razor Technology will serve as the architect and driving force behind the company’s marketing transformation. This executive-level role is responsible for developing and executing a comprehensive marketing strategy that activates Razor’s unified message, accelerates demand generation, and delivers measurable business impact across targeted verticals and partner ecosystems.

Reporting directly to the Chief Financial Officer (CFO/COO) and the Director of Market Development, and collaborating closely with the Chief Technology Officer (CTO), the Marketing Manager will build and lead a high-performing marketing function. This includes designing and implementing scalable marketing infrastructure, leveraging advanced automation and buyer intent data, and orchestrating multi-channel campaigns that move prospects efficiently through the sales funnel.

The Marketing Manager will also play a pivotal role in partner and OEM marketing, collaborating with technology manufacturers and distribution partners to maximize Co-Op and MDF (Market Development Fund) programs, joint campaigns, and go-to-market initiatives that amplify Razor’s brand visibility and sales growth.

Success in this role requires a balance of strategic vision, hands-on execution, and a deep understanding of channel marketing dynamics within the technology industry. The ideal candidate will bring experience working across OEMs, distributors, and solution providers to create high-impact marketing programs that deliver quantifiable ROI.

Key Responsibilities

Message Activation & Vertical Segmentation

• Lead the activation of Razor’s unified corporate message across priority verticals, tailoring content for industry-specific use cases (e.g., compliance in healthcare, resilience in finance, modernization in manufacturing).
• Oversee database cleansing, segmentation, and readiness for targeted campaign execution.
• Map and maintain contact data by vertical, buying center, and partner alignment for focused outreach.

Marketing Infrastructure & Campaign Management

• Implement and optimize marketing automation platforms (e.g., Dynamics, HubSpot) for lead scoring, nurture sequences, and integrated reporting.
• Develop tailored landing pages, emails, and case studies for each vertical, showcasing Razor’s differentiated solutions.
• Build and expand a content library (blogs, one-pagers, videos, webinars) to drive engagement and thought leadership.
• Design scalable, repeatable campaign templates to support both direct and partner-led marketing initiatives.

Demand Generation & Lead Nurturing

• Design and execute multi-stage nurture campaigns triggered by engagement or buyer intent signals.
• Guide prospects through a defined CTA journey: thought leadership → case study → discovery call/webinar.
• Advance leads through the funnel with measurable conversion metrics and timely hand-off to Business Development.

Partner, OEM & Distribution Marketing

• Collaborate with OEM and distribution partners (e.g., Microsoft, Ingram Micro, Pax8, TD Synnex, Arrow) to plan and execute joint marketing programs.
• Manage Co-Op and MDF funding programs , ensuring all eligible Razor campaigns are submitted, tracked, and reimbursed.
• Coordinate partner-driven events, webinars, and campaigns that align with Razor’s GTM initiatives.
• Maintain strong relationships with partner marketing teams to stay aligned on launches, incentives, and messaging priorities.
• Develop partner scorecards and ROI tracking for Co-Op/MDF-funded campaigns.

Buyer Intent Data Utilization

• Integrate third-party buyer intent data with CRM systems to enhance targeting and personalization.
• Align intent keywords with Razor’s solutions (e.g., cloud migration, cybersecurity, compliance).
• Launch nurture campaigns and trigger alerts for Sales when key accounts show buying interest.

Measurement, Optimization & Collaboration

• Track and report on campaign performance, engagement, and conversion impact by vertical, partner, and business unit.
• Continuously refine targeting, messaging, and tactics based on performance data and market feedback.
• Collaborate with the CTO and Director of Market Development to ensure technical and market alignment.
• Establish SLAs for timely follow-up on marketing-sourced opportunities.

Phased Rollout & Expansion

• Execute a phased rollout: cleanse database, launch vertical nurture campaigns, integrate buyer intent data, expand content library, deepen automation, and implement advanced performance tracking.
• Scale into account-based marketing (ABM) and extend campaigns through partner and reseller channels.

Qualifications

• 7+ years of experience in B2B marketing, demand generation, or channel marketing for technology solutions or managed services.
• Proven success in building and scaling integrated marketing programs that drive measurable pipeline growth.
• Experience managing OEM and distribution partner relationships, including Co-Op and MDF funding, joint campaign execution, and partner enablement.
• MSP (Managed Services Provider) marketing experience is a significant plus, with demonstrated understanding of recurring revenue models, partner ecosystems, and technology service positioning.
• Expertise in marketing automation and CRM platforms (e.g., HubSpot, Dynamics 365, Salesforce).
• Strong analytical and reporting skills; able to measure ROI and translate insights into actionable improvements.
• Exceptional written and verbal communication skills; capable of crafting compelling value propositions and storytelling across audiences.
• Strategic thinker with hands-on ability to execute, pivot, and thrive in a fast-paced environment.
• Experience in vertical segmentation, partner ecosystem marketing, and data-driven decision-making preferred.

Your Trusted IT Solutions Expert
Razor Technology gives you all the tools, resources, and technology you need to stay competitive, relevant, and profitable. Your fast-changing business challenges keep us focused on providing world-class technology solutions. But our desire to create trusted, long-lasting relationships keeps us focused on delivering the highest standards of service.
Keeping up with emerging technologies and trends isn’t easy—but you don’t have to do it alone. We’re with you every step of the way. We develop, implement, and support end-to-end IT solutions that simplify your infrastructure, eliminate cost, and allow you to scale on demand.
Headquartered in Philadelphia, we serve over 300 clients in the greater Northeast and Mid-Atlantic regions. Whether SMB or enterprise, our clients need help leveraging the benefits of scalable, reliable and secure IT solutions. We take the pressure off you and your IT department so you can focus on what matters most: running your business.

Company Description

Your Trusted IT Solutions Expert\r\nRazor Technology gives you all the tools, resources, and technology you need to stay competitive, relevant, and profitable. Your fast-changing business challenges keep us focused on providing world-class technology solutions. But our desire to create trusted, long-lasting relationships keeps us focused on delivering the highest standards of service.\r\nKeeping up with emerging technologies and trends isn’t easy—but you don’t have to do it alone. We’re with you every step of the way. We develop, implement, and support end-to-end IT solutions that simplify your infrastructure, eliminate cost, and allow you to scale on demand.\r\nHeadquartered in Philadelphia, we serve over 300 clients in the greater Northeast and Mid-Atlantic regions. Whether SMB or enterprise, our clients need help leveraging the benefits of scalable, reliable and secure IT solutions. We take the pressure off you and your IT department so you can focus on what matters most: running your business.