Head of Brand Campaigns

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About The Role

We are looking for a Head of Campaigns to lead the team responsible for bringing our product, mission, and characters to life through world-class marketing campaigns. As a core member of our Brand Marketing team, you will own our brand strategy and integrated marketing campaigns. You're someone who has experience developing campaigns that marry the cultural zeitgeist with brand values, and is able to translate strategy into creative platforms and campaigns that drive brand love and business impact.

You will...

• Manages the creation of the annual campaign strategy and calendar in the US that drives business impact, brand love, and brand awareness
• Oversee the development and execution of our high-impact marketing campaigns that focus on our product, mission, and characters,
• Lead the development of an insights pipeline that informs our creative work, in partnership with external vendors and internal stakeholders
• Lead all aspects of the full lifecycle of marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation
• Own media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT, OOH, audio, and social
• Partner closely with our creative teams, business development, and marketing operations to deliver campaigns that are on time and on budget
• Work closely with the head of brand marketing to develop the 3-5 year brand strategy for Duolingo
• Provides coaching, leadership, and support to a campaign director and brand strategist

You have...

• 10+ years of marketing leadership with a proven record of expanding scope and impact in integrated marketing, content marketing, brand strategy, or campaign development.
• Experience leading cross-functional marketing teams and partners
• Experience shifting a brand's strategy over the long term, and a deep understanding of cultural and audience insights
• Bachelor's and/or master's degree in business, marketing, or related field.
• Deep experience in digital, social, influencer marketing with a track record of driving measurable impact.
• Experience at a large brand that's well-known in culture
• Strong understanding of multi-channel retail marketing with particular experience in paid media and experiential marketing
• Ability to clearly articulate a compelling vision and strategy

Exceptional candidates will have...

• Experience working on both in-house teams and in a studio/agency
• Experience working in the technology sector
• An interest in language learning

Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range

$189,600—$284,400 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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