Director of Sales

Job Description

Job Description

Position: Director of Sales

Job Description:

The Director of Sales is responsible for all sales efforts and supports revenue management initiatives. This position is the revenue driver through the delivery and execution of the strategic plan, leadership of the sales department, and developing and strengthening alliances and relationships within the marketplace.

Required Skills and Requisites:

• Excellent communication skills. Ability to convey information and ideas through a variety of media; engaging the audience and helping them understand and retain the message. Skilled at establishing effective relationships with customers and internal partners; promoting openness, trust and confidence in one's intentions. Requires effective reading, writing and oral comprehension.
• Driven sales and marketing acumen. Energetic, proactive, takes calculated risks, and perseveres to attain goals. Possess an extensive knowledge of sales, marketing, revenue management and budget analysis capabilities with a demonstrated ability to apply these principles and methods through strategy and tactics.
• Thorough understanding of hotel revenue management. Knowledge of total hotel revenue management concepts, processes and strategies (including sales cycles and trends, account management, pricing, and inventory management).
• Administration and management capabilities with fiduciary responsibilities. - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Leadership qualities. Skilled at building a cohesive team and facilitating goal accomplishment by aligning individual and team actions with strategies and plans to drive business results. Requires the ability to inspire confidence and gain respect of hotel team, industry partners, competitors, and owners.
• Service orientation. Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Applied business knowledge including bachelor's degree in Business Administration, Marketing, Hotel, and Restaurant Management, or related major plus three or more years experience in hotel sales and marketing.

Responsibilities and Duties:

• Functions as the strategic business leader of the hotel's sales and marketing department and is responsible for all property-related reactive sales activity, proactive account sales and targeted segmentation, local and social catering sales and business travel sales, as well as positioning and promotional planning and activities. The position shares responsibility for achieving revenue goals, guest and associate satisfaction and the financial performance of the department.
• Develops and implements the sales and marketing business plan and annual budget. Analyze competition, market trends and customer needs and comments, forecasts, etc. to continually assess the productivity against budget, plan, and market.
• Direct the sales operation to meet / exceed revenue goals while ensuring a positive guest experience. Holds sales team accountable for achievement of revenue performance and activity goals.
• Develop and continually enhance relationships with key corporate, business and travel accounts, community organizations and professional associations to maintain visibility and market share. Continually targets and prospects new business through individual creativity and innovation
• Represents the Hotel positively and effectively in the marketplace.
• Proactively position and market the property. Manages the marketing budget to enable development of hotel specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with brand support services and regional sales and marketing communications to ensure promotions pull through.

At Palette Hotels, we are dedicated to creating and sustaining meaningful hospitality careers for our associates. We support our associates with highly competitive salaries, outstanding health, benefits, extensive training and development programs, promotion within the organization, and a positive team-based culture where people make the difference.

Palette Hotels, is an equal opportunity employer with policies prohibiting unlawful discrimination on the basis of any protected classification under applicable local, state and/or federal laws, which can include race, color, creed, sex, national origin, age, veteran status or physical or mental disability unrelated to job requirements.

Palette Hotels policies also provide for a drug-free workplace, where the use, possession, or influence of illegal drugs or alcohol while on company time is generally prohibited. An employee's use (or abuse) of legally prescribed medication may also implicate company policy, where it impairs judgment or work performance or otherwise creates workplace safety risks.