Promotion marketing lead

Location: Wayne, PA, US, 19087

Description:

The HCP Marketing Lead for US Torso is the responsible for creating and driving the overall HCP strategy, content creation and tactics for Novocure’s therapy, Tumor Treating Fields, including Optune Lua in NSCLC (mNSCLC). This individual will be responsible for core HCP-facing promotional tactics including field sales resources and digital projects. They will drive the strategy, content creation, and execution plan for P2P activities.

The individual will work closely with a multitude of cross-functional partners including Commercial Insights, Digital Marketing, Patient Experience Team, Legal, Medical Affairs, Business Operations and Global partners to ensure full organizational alignment with the commercialization strategy for Torso and across the franchise. Seeking a candidate with ability for creative thinking who can provide fresh approaches to HCP marketing, build an impactful & focused Torso patient brand plan and effectively execute tactics for market delivery.

This is a full-time, exempt position located in our Chesterbrook, PA office, reporting to the Director of Torso Marketing. Flexible arrangements may be considered.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Collaborate with the global and US Torso marketing teams to develop strategy and build tactics to drive HCP acceptance and adoption of Optune Lua
• Develop the HCP promotional marketing materials for the field sales team, partner with sales leadership (NSD, RBDs) to understand their needs, and together with learning and development (L&D), develop HCP material roll-out plans
• Incorporate feedback from sales team, HCPs, FIT team & insights from research into the building of future tactics
• Partner with the Torso Regional Marketers to build stalwart relationships and treatment advocacy with key customers such as medical oncologists and other stakeholders
• Develop the content for P2P presentations and for training of HCP speakers
• Partner with the digital marketing team for optimal planning and execution of non-personal promotion tactics (e.g., websites, paid media, social media including channel prioritization and budget allocation
• Frequent cross-functional collaboration with multiple internal groups (e.g., sales, patient experience, medical, compliance, legal, learning and development, revenue operations etc.) to ensure strategic alignment and consistency in execution
• Develop a ROI measurement plan to assess the effectiveness of key HCP programs and initiatives, optimizing investment for impact
• Proactively evaluates the effectiveness of promotional programs & vendors through metrics to ensure positive return on investment and achievement of brand objectives, and evolve the patient marketing plan to raise the level of performance, finding ways to do more with less
• Oversee HCP advertising agencies and manage the HCP marketing budget, ensuring appropriate allocation of resources and accountability for matching expenses with approved budgets
• Apply creativity, innovation, and out-of-the-box thinking in addressing opportunities and solving complex business and marketplace issues
• Work with legal and compliance to ensure activities meet expected standards
• Support the maintenance of existing HCP facing materials for Optune Lua for the treatment of metastatic pleural mesothelioma
• Travel is a required component of this job. Candidates should be willing to travel up to 30% of the time (weekends, as needed)

QUALIFICATIONS/KNOWLEDGE:

• Experience developing a strategy and an integrated plan to achieve and measure the impact of the pull through
• Demonstrated ability to work independently and in collaborative team environment
• Demonstrated ability to lead and influence cross-functionally and often in situations without direct authority
• Exhibits a high level of emotional intelligence and empathy for the patient experience
• Strong commercialization experience that has yielded an understanding of the activities, regulations, and processes required for successful patient marketing
• Excellent written and verbal communication skills, exceptional listening skills, strong presentation skills, and good negotiating and influencing skills
• Operates quickly and decisively in a fast-paced, demanding, innovative environment
• Demonstrated ability to be resourceful in an entrepreneurial work environment, which includes ability to roll up sleeves and lead or contribute to a project in a direct capacity
• A minimum of 3-5 years related work experience in healthcare industry marketing in either pharmaceuticals or medical device
• 2 years of oncology, immunology and/or rare disease experience in patient marketing is preferred
• Launch and in-line brand management experience highly desirable
• Experience marketing in the US market preferred
• Corporate marketing & launch experience is preferred
• Bachelor’s degree required
• Advanced business degree such as an MBA desirable
• A minimum of 3 years in Marketing working with healthcare professionals or patients

OTHER:

• Ability to lift up to 20 pounds

ABOUT NOVOCURE:

Our vision

Patient-forward: aspiring to make a difference in cancer.

Our patient-forward mission

Together with our patients, we strive to extend survival in some of the most aggressive forms of cancer by developing and commercializing our innovative therapy.

Our patient-forward values

– innovation

– focus

– drive

– courage

– trust

– empathy

Novocure is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state, or local law. We actively seek qualified candidates who are protected veteran and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Novocure is committed to providing an interview process that is inclusive of our applicant’s needs. If you are an individual with a disability and would like to request an accommodation, please email [email protected]

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Nearest Major Market: Philadelphia