Sales Activator Manager

Red Bull
Allentown, PA

Sales Activator Manager is responsible for leading all Sales Activator(s) within the region to ensure RBDC strategy is executed to win versus competition and drive long-term sales in large format accounts. Develop and track performance measures for all direct reports and develop market solutions utilizing analytical selling approach and all available market data. Maintain positive working relationships and communications with senior level chain contacts, RBNA contacts, sales and administrative staff.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • Ensure Sales Activators outperform in the market

    Perfect store permanent placements objectives defined by opportunity ranker

    Responsibility of developing targets for the region, measuring/manage progress on targets & action plan to close gaps

  • Lead, coach, and develop region sales activators to ensure strategic relationship and selling objectives are met or exceeded, sales and distribution targets are flawlessly executed to standard

    Build a diverse organization that reflects the marketplace; lives to Red Bull’s Values and inspires team through effective leadership

    Complete annual performance reviews with all direct reports, building and supporting development plans

    Lead by example and ensure the Sales Activator Team understands and adheres to

    Company standards & targets, HR & performance management needs, and operating & safety procedures

  • Report regularly on Monthly Performance Review (MPR) and Quarterly Business Review needs, and other ad hoc reporting to the Director, Sales & Distribution

    Work collaboratively across the organization, sharing best practices; act as a major contributor/leader among peer group

    At a senior level manage strategic account relationships and selling opportunities including non-price related sales and company initiatives, special packs, and the recommendation/evaluation of incremental sales growth drivers

  • Ensure alignment with RBNA National KA for all Wiring Accounts

    Proficiency in-retailer ways of working (terminology) increasing opportunities to expand in-store presence

    Ensure alignment with Red Bull sales management on district distribution plans, routes, new product distribution, and volume/sales forecast (DSD alignment)

    Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics

    Build and maintain strong working relationships with senior-level chain contacts to nurture proper account wiring; schedule and hold regular meetings with customized presentations

    Develop market solutions utilizing analytical selling approach and all available market data

    Lead and present on specialized trainings, Engagement Action Planning, etc. jointly with HR

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 3+ years of experience in Direct Store Delivery (DSD) management
  • Experience supervising a team of account sales professionals
  • Valid US Driver’s License and obtainment of DOT Medical card
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
  • English; additional languages an advantage
  • Travel 30-40%
  • Permanent
  • Benefits eligible
Posted 2025-10-25

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