Advisor

H&M Group
York, PA

Sales Advisor

As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience.

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:

Customer Sales & Profit

  • Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service
  • Willingness to engage and have conversations with customers to provide excellent service
  • Guide customers through our fashion trends, stories & products in all areas of the store
  • Ability to effectively promote and sell our products to customers
  • Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
  • Representing yourself and the H&M brand positively during all customer interactions
  • Support with commercial or operational actions to reach sales targets with store management team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
  • Use your product & fashion knowledge to share relevant information to customers

Team & Development

  • Retain and share your service, fashion and store operations knowledge and skills with colleagues
  • Follow all procedures, routines, and legal requirements in all areas of the store
  • Give & receive feedback with your colleagues to learn, develop & support each other
  • Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development

Retail Operations/ Visual & Commercial Execution

  • Complete full garment cycle from unpacking and refill to steaming and ensure good garment care
  • Operate fitting room and checkout areas according to best practice & processes
  • Contribute to a clean and tidy sales floor and back of house (including stockrooms)
  • Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines
  • Ensure good stock levels with replenishment routines on sales floor
  • Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)
  • Support with opening and closing of the store
  • Following all H&S guidelines and legal requirements applicable to role and responsibilities
Posted 2026-03-15

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