Digital Marketing Specialist

Job Description

Job Description

We are looking for a Digital Marketing Specialist to help accelerate customer acquisition for a fast-growing consumer eCommerce brand in Philadelphia, Pennsylvania. This role blends performance marketing, creative development, and analytics, making it a strong fit for someone who enjoys turning insights into campaigns that drive measurable growth. You will work across paid social channels, evaluate results closely, and partner with cross-functional teams to improve conversion outcomes and expand testing opportunities.

Responsibilities:
• Develop paid social campaign concepts, prepare clear creative direction, and guide structured experimentation designed to improve acquisition results.
• Translate campaign data, audience behavior, and market signals into practical recommendations for messaging, creative formats, and targeting strategies.
• Manage and refine paid media initiatives across platforms such as Meta, TikTok, Pinterest, and Reddit to improve efficiency and return on investment.
• Review performance trends regularly, make informed optimizations, and adjust budgets, audiences, and creative approaches based on results.
• Partner with internal stakeholders and external collaborators to produce and improve static, video, and user-generated assets that support growth goals.
• Create reporting dashboards and recurring summaries that highlight channel performance, customer acquisition trends, and emerging opportunities.
• Conduct deeper analysis on audience segments, creative themes, and conversion performance to identify scalable marketing opportunities.
• Apply attribution methods and testing frameworks to evaluate incrementality and support better media and creative decision-making.
• Work closely with growth, digital, and eCommerce teams to align campaign strategy with website experience and conversion objectives.• 2-4 years of experience in growth marketing, paid social, performance marketing, or creative strategy roles.
• Hands-on experience managing advertising campaigns in Meta Ads Manager, with exposure to TikTok or other social platforms strongly preferred.
• Background in direct-to-consumer, eCommerce, or performance-focused agency environments is preferred.
• Strong understanding of digital marketing metrics, campaign measurement, and conversion optimization principles.
• Ability to turn analytical findings into effective creative ideas and strategic campaign recommendations.
• Experience using reporting tools, dashboards, analytics platforms, or attribution solutions to assess marketing performance.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced setting.
• Comfortable using AI-enabled tools to support workflow efficiency, campaign planning, and creative ideation.