Digital Marketing Manager

Job Description

Job Description

The Loughin Real Estate Group is seeking a hands-on Digital Marketing Manager to take full ownership of our marketing plan from start to finish. This position is ideal for someone who has managed marketing within a small business, values structure and accountability, and understands how marketing directly supports listings, client relationships, and overall company growth.

This is not a partial or siloed role. You will lead and execute all marketing efforts across the organization, ensuring consistency, alignment, and measurable results. You will be responsible for developing a strategy, implementing systems, coordinating video production, managing social media, overseeing listing marketing, supporting lead generation, coordinating vendors, maintaining brand standards, and tracking performance.

The Marketing Manager oversees and optimizes the entire marketing ecosystem for the company. This role requires strong organization, attention to detail, and the ability to manage multiple initiatives at once. You must be comfortable balancing strategic thinking with hands-on execution and be driven by clear accountability and results.

If you thrive in a structured small business environment and want to fully own a marketing function that directly impacts growth, we encourage you to apply.

Compensation

• $60,000 annually , based on experience
• Performance-based bonus opportunities
• Paid Time Off, 401(k), Health Insurance
• Opportunity for growth as the team scales

$60,000 yearly

Marketing Strategy & Ownership

• Own and execute the team’s complete marketing strategy across print, digital, video, and social
• Build, document, and improve marketing systems, workflows, and timelines
• Manage marketing calendars, priorities, and budgets
• Ensure brand consistency across all marketing materials and platforms
• Create templates, processes, and repeatable marketing systems

Video, Social Media & Content

• Lead all video marketing from planning through posting
• Create content outlines and scripts for video shoots
• Coordinate videography, editing, and publishing schedules
• Manage social media platforms, including Instagram, LinkedIn, Facebook, YouTube, TikTok, and Google
• Develop and execute monthly content calendars
• Monitor engagement and performance across platforms

Listing & Transaction Marketing (Work with Transaction Coordinator to:)

• Manage all marketing associated with listings from pre-listing through closing
• Coordinate photography, videography, staging, signage, and print materials
• Prepare listing presentations, packets, feature sheets, flyers, and mailers
• Execute “Coming Soon,” active listing, and sold marketing campaigns
• Track listing marketing assets, signage, and lockboxes
• Prepare market reports and support listing communications

Lead Generation, CRM & Campaigns (Work with Director of Lead Generation to:)

• Build and manage lead capture and nurture campaigns
• Execute email newsletters, drip campaigns, and follow-up marketing
• Administer CRM and marketing technology systems
• Track inbound leads, referrals, and marketing performance
• Support collaboration between marketing and lead generation efforts

Reporting & Performance Tracking

• Track KPIs across marketing channels, listings, and lead sources
• Produce regular marketing and ROI reports
• Analyze performance data and adjust strategy as needed
• Ensure marketing efforts are results-driven and measurable

The Ideal Candidate Will Have:

• Has 3–5+ years of marketing experience in a small business environment
• Has owned marketing from strategy through execution and reporting
• Has real estate marketing experience (preferred)
• Is highly organized, systems-oriented, and detail-focused
• Can manage multiple projects and deadlines simultaneously
• Has strong written and verbal communication skills
• Is proactive, accountable, and solutions-oriented

Technical Experience Preferred:

• Social media platforms (Instagram, LinkedIn, Facebook, YouTube, TikTok)
• Video workflows and short-form content production
• Canva and marketing design tools
• Email marketing platforms and CRM systems (FUB)
• Google Workspace
• Analytics, reporting, and KPI tracking
• Paid ads, SEO, and Meta marketing funnels

The Loughin Real Estate Group is a results-driven real estate group based in Chester County, PA, focused on helping clients successfully buy, sell, and invest in residential and commercial properties. With a client-first approach, the team takes a comprehensive view of each transaction, aiming to understand individual needs and deliver exceptional service every step of the way. Known for deep local market knowledge, professionalism, and effective communication, the team’s growth and reputation are built on satisfied clients and strong referral business.