General Manager

Barash Media
State College, PA

Barash Media is hiring a General Manager!

The General Manager (GM) is responsible for the overall operational, financial, and strategic performance of Town & Gown Magazine and The Centre County Gazette. This role provides leadership across revenue generation, sales management, staff supervision, client relations, and day-to-day business operations, ensuring sustainable growth, operational efficiency, and strong community presence. The GM serves as the central point of coordination between sales, editorial, production, distribution, and administration.

Responsibilities:

Revenue Growth & Sales Leadership

  • Drive revenue growth through advertising sales, sponsorships, special sections, and partnerships
  • Oversee sales strategy, pricing, forecasting, and performance tracking
  • Manage and support sales staff, including goal-setting, coaching, and accountability
  • Meet with current and prospective clients to build relationships, secure new business, and retain existing accounts
  • Network within the community to expand brand visibility and business opportunities

People Management & Human Resources

  • Lead, supervise, and support all staff across departments
  • Handle hiring, onboarding, training, and performance management
  • Conduct employee evaluations, coaching, and disciplinary actions, including formal write-ups when necessary
  • Foster a collaborative, accountable, and professional workplace culture
  • Approve and manage employee schedules and timesheets

Financial & Administrative Oversight

  • Oversee accounts payable and ensure timely processing of invoices and expense
  • Oversee accounts receivable to make sure of timely payments
  • Administer payroll operations, including reviewing employee work hours, tracking and approving time off, and preparing payroll for final submission and approval.
  • Update, maintain, and manage client and vendor contracts
  • Monitor budgets, expenses, and overall financial performance
  • Ensure operational procedures are followed consistently and efficiently

Operations & Production Management

  • Coordinate workflows between sales, editorial, design, printing, and distribution
  • Manage publication timelines and ensure deadlines are met
  • Oversee print and digital distribution operations, ensuring effective reach and delivery
  • Troubleshoot operational issues and implement process improvements

Marketing, Branding & Community Presence

  • Maintain and oversee social media presence
  • Ensure consistent branding and messaging across print, digital, and social platforms
  • Support promotional efforts for issues, special editions, and events
  • Represent the publications at community events, meetings, and networking functions

Strategic & Leadership Responsibilities

  • Develop and implement short- and long-term operational and revenue strategies
  • Analyze performance metrics and adjust strategies as needed
  • Identify opportunities for growth, efficiency, and innovation
  • Serve as a key advisor to ownership on business performance and strategic direction
  • Perform additional general management duties as required to support the success of both publications
Compensation is $80,000 - $85,000 a year depending on prior experience plus commission.

This is not a remote job. Candidates already in the State College area preferred.

Indiana Printing and Publishing Company, Inc., JLD Media Company, L.L.C. , and its affiliates, provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Posted 2026-01-22

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