Director, Market Intelligence

Description

Position at CMI Media Group

Are you a visionary leader who thrives at the intersection of data, strategy, and storytelling? Do you possess a unique ability to unlock profound audience insights that drive impactful healthcare marketing? CMI Media Group, a leader in healthcare media for over 30 years, is seeking a dynamic Director, Market Intelligenceto join our innovative team.

At CMI Media Group, we believe in "All for Good." It's in our DNA to challenge the norm, foster inclusion, and empower our diverse team to make a real difference in healthcare. We're a group of hearts and minds dedicated to delivering unmatched business results for our clients by understanding how audiences consume information to achieve healthier outcomes.

As our Director, Market Intelligence, you will be a pivotal force in shaping our clients' understanding of their core audiences. You will lead the overall strategy, development, and execution for our Audience Intelligence teams, bridging the power of Social Intelligence and Market Intelligence to deliver meaningful and actionable data. This is a highly client-facing role where your strong communication skills will be essential in collaborating with cross-functional teams and presenting compelling data narratives to executive-level colleagues.

What You'll Do:

• Lead and Innovate:Drive the strategic direction of our Market Intelligence teams, fostering a culture of continuous improvement and pushing boundaries to be the best in the market.
• Connect the Dots:Masterfully integrate insights from both Social Intelligence and Market Intelligence, determining the optimal use case for every dataset to answer critical business questions.
• Client Partnership:Serve as a trusted strategic partner to clients and internal teams, identifying Audience Intelligence solutions, developing research proposals, and leading approved projects.
• Storytelling with Data:Transform complex data into clear, compelling narratives that inform and optimize media and communication strategies, making recommendations that directly support marketing goals.
• Team Empowerment:Lead, mentor, and develop a team of talented analysts, fostering their professional growth in social listening, market research strategy, and execution.
• Thought Leadership:Stay ahead of marketplace shifts, develop insightful POVs, and introduce innovative ideas to enhance our offerings and internal systems.
• Process Excellence:Continuously refine processes, manage third-party partners, and ensure our team utilizes best-in-class tools to deliver high-quality, visually appealing deliverables.

What You Bring:

• 8-12 years of experience in research methodologies and tools (traditional market research and/or social listening).
• 3-5 years of experience successfully managing, leading, and growing accounts.
• Proven ability to manage and develop a team of 1-5+ individuals, fostering a positive and growth-oriented environment.
• Exceptional written and verbal communication skills, with a talent for presenting complex information clearly and concisely to diverse audiences.
• A strategic mindset, with the ability to think critically about data and research methodologies.
• Experience in the pharmaceutical/healthcare industry is preferred.
• Proficiency with tools such as Qualtrics, Tableau, SaS, and/or SPSS.
• A Bachelor's Degree or equivalent in marketing, business, or a quantitative/analytical field.
• A natural leader who thrives in a fast-paced, solution-oriented environment, capable of making independent decisions and pushing boundaries.

Why CMI Media Group?

We are more than just a company; we are a community. With 30+ years in business, we still think like a startup, embracing innovation and challenging the norm. We offer:

• Impactful Work:Contribute to healthier outcomes by guiding clients toward better relationships with their ideal audiences.
• A Culture of Inclusion:Built on inclusion and diversity, our "All for Good" philosophy is woven into our DNA. We celebrate being different and truly hear our people.
• Growth & Development:We are committed to your professional journey, offering programming on Belonging, Inclusion, and Valuing Diverse Perspectives, and a strong mentorship program.
• Community Engagement:We extend our passion for service to the community through philanthropic initiatives and annual days of service.
• Employee Community Groups (ECGs):Join groups like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, which educate, support, and celebrate our employees and what makes them unique.
• Comprehensive Benefits:We offer benefits that support a diverse workforce, including mental health support and flexible working arrangements.

If you are ready to make a significant impact, lead with passion, and contribute to a company that truly believes in "All for Good," we encourage you to apply!

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.