BMW General Sales Manager

Hoffman Auto Group
Scott, PA
BMW General Sales Manager Location Waterbury, CT (Scott Road area) : We are looking for a General Sales Manager to join the Hoffman Auto Group family! Check out what over 100 years of trust looks like in our culture!

What does a General Sales Manager at Hoffman Auto Group do? Role Purpose Responsible for planning, organizing, controlling and measuring the employees and activities of the new and used car departments. Responsible for keeping new car inventory records and preparing monthly sales objectives for staff. Places orders and preferences new cars in conjunction with Owner. Leadership Sales Manager, Business Manager Core Accountabilities

  • Establish long and short-range goals for the sales staff, regarding new and used vehicles (volume & gross). Recommend new car inventory to be stocked by color, model and equipment. Ensure manufacturer CSI standards are being adhered to and promote applicable surveys to ensure high CSI within the dealership.
  • Ensure sales personnel are up to date on training and certifications and enroll in applicable training as needed. Ensure that dealership is eligible for all manufacturer awards and distinctions based on certifications and training.
  • Coordinate swaps with other dealerships with objective of maintaining best inventory for the dealership. Report all sold vehicles to manufacturer per guidelines. Maintain sales log daily.
  • Merchandise new and used inventory effectively, ensuring cleanliness and attractive display of vehicles. Direct lot attendant as needed to ensure safe, clean, “ready to sell” vehicles at all times.
  • Work new and used vehicle deals with salespeople; assist with closing deals. Ensure all customers turned over to F&I department. Appraise trade-ins and check deal paperwork to ensure compliance with DMV and finance institution. Thoroughly adhere to proper appraisal process.
  • Plan and conduct a minimum of one sales meeting per week on a topic of your choice. Train salespeople in closing skills and vehicle sales.
  • Participate in dealership team management decisions.
  • Communicate manufacturer and/or dealership programs and incentives to sales staff as necessary with objective of increasing new car gross and F&I penetration. Plan and develop advertising for dealership in conjunction with Director of Marketing and Business Development and/or Owner
  • Ensure positive and growth-oriented culture.
Competencies and Qualifications
  • High School Diploma
  • 3+ years' experience in a sales management orientated environment preferred
  • Can adapt and embrace change with an internal and external customer centric mindset
  • Act as an advocate for teammates and have a strong commitment to technology advancement
  • Possesses effective communication skills: oral, written, listening.
  • Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers.
Monday - Saturday with a scheduled day off during the week 5 day work week*
Posted 2025-10-27

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