Director of Marketing, Growth Strategy & Brand

Job Description

Reporting to the Vice President of Growth, the Director of Marketing, Growth Strategy & Brand helps define and elevate our brand in the market. A key member of the Aramark SeniorLIFE+ growth team, responsible for crafting go-to-market strategies, building brand awareness, and positioning the business for long-term success. This role has leadership responsibility for the Sales Enablement Manager position.

Job Responsibilities

Strategic Marketing & Brand Positioning

• Develop and execute a marketing strategy that aligns with business goals and growth priorities, directing the Growth Enablement Manager in integrating sales enablement, content strategy, and competitive intelligence into brand positioning.
• Define brand positioning, messaging, and value propositions that differentiate us in the market

Brand Awareness & Market Presence

• Lead initiatives to build brand awareness through digital campaigns, PR, events, and strategic partnerships, while overseeing the Growth Enablement Manager’s role in thought leadership, social media, and industry conference presence
• Direct the development and management of client-facing content and creative assets that elevate brand visibility and engagement and support the sales force

Go-to-Market Execution

• Collaborate with Operational Excellence and Sales to launch new offerings and enter new markets, providing oversight to the Growth Enablement Manager’s design and delivery of sales enablement frameworks, proposal support, and pursuit strategies
• Own the development of marketing plans for product launches, including compelling messaging, content, and channel strategy

Enterprise Collaboration

• Work closely with enterprise teams and shared services to align marketing efforts with broader organizational goals, ensuring the Growth Enablement Manager is advancing SeniorLIFE+ needs within enterprise systems, tools, and sales methodologies
• Leverage best practices, tools, and resources from other lines of business to enhance campaign effectiveness and operational efficiency

Performance & Insights

• Establish KPIs and track the effectiveness of brand and awareness campaigns, directing the Growth Enablement Manager to monitor sales content performance, lead qualification impact, and ROI on enablement investments
• Use data and customer insights to refine strategies and improve marketing ROI

Qualifications

• 12+ years of experience in marketing, with a strong focus on brand strategy, positioning, and growth enablement with at least 5 years in a leadership role
• Demonstrated success in building and executing brand strategies and market presence in high-growth or transformation environments
• Exceptional storytelling, executive communication, and presentation skills, with the ability to influence senior decision-makers and external stakeholders
• Expertise in go-to-market strategy, including positioning, messaging, and integrated campaign execution across digital, PR, and event channels. Highly effective at working in fast-paced, matrixed organizations, balancing enterprise alignment with line-of-business needs.

This job may require 30-75% travel.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook , Instagram and Twitter .