Content Specialist
- Maintain and manage an editorial and content calendar to support campaigns, product launches,
- Assist with campaign planning by aligning content deliverables across website, email, social, and
- Write, edit, and proofread content to ensure accuracy, clarity, consistency, and adherence to brand
- Support SEO initiatives through keyword research, on-page optimization, and content updates.
- Coordinate content approvals and version control with marketing team.
- Manage digital assets, including images, videos, and documents, ensuring proper organization
- Assist in reporting and documentation of content performance, campaign results, and insights.
- Ensure all published content complies with brand, legal, and regulatory requirements.
- Stay informed on digital marketing trends, platform updates, and content best practices.
- Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences
- Experience creating and managing content for websites, email marketing, and social media.
- Working knowledge of SEO best practices and content optimization.
- Familiarity with content management systems and website publishing workflows.
- Ability to analyze performance metrics and translate data into actionable insights.
- Strong organizational and project management skills with attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Office (Erie or Union City) with flexibility for one remote work day per week as approved.
- Travel to company facilities in Erie and Union City, Pennsylvania is required as needed.
- Periodic onsite, weekend, or evening work as needed.
- 3+ years of experience in digital marketing, communications, brand management, or related fields.
- Experience with digital marketing campaigns that span multiple channels and target diverse
- Strong background in customer engagement and retention strategies to foster community loyalty and
- Familiarity with data analysis and experience in tracking and reporting campaign performance, with
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