Partner Marketing Lead

Job Description

Job Description

Job Title: Partner Marketing Lead

Department: Marketing

Accountability: This position reports to the Marketing Manager

Responsibilities:

• Develop and execute comprehensive partner go-to-market plans for new products, feature releases, solution bundles, and strategic initiatives.
• Create partner-ready value propositions, messaging, and positioning aligned with product and sales priorities.
• Coordinate launch timelines and deliverables across internal teams and partner organizations.
• Produce co-branded collateral, sales assets, training content, and communications to support launches.
• Build and maintain a complete partner enablement toolkit, including playbooks, product guides, sales materials, and training modules.
• Deliver regular partner briefings, webinars, and updates to ensure accurate product knowledge and consistent messaging.
• Support partner sales teams with assets that improve readiness and increase joint win rates.
• Plan and execute joint marketing campaigns with priority partners, including email, digital, social, content, events, and paid programs.
• Manage MDF/co-op funding requests, budgets, and reporting.
• Track and optimize campaign performance to increase partner-sourced opportunities and pipeline contribution.
• Serve as the primary marketing contact for assigned strategic partners.
• Collaborate closely with Partner Sales, Product Marketing, and Product Management to ensure alignment and communication consistency.
• Develop strong working relationships with partner marketing teams to support ongoing collaboration and execution.
• Produce partner-focused content including announcements, launch communications, newsletters, and product updates.
• Maintain an organized partner resource hub or portal with current and accurate assets.
• Ensure all partner materials follow brand, messaging, and compliance guidelines.
• Monitor performance of partner launches, co-marketing programs, and partner engagement activities.
• Provide regular reporting on KPIs, including sourced pipeline, campaign results, and utilization of partner resources.
• Identify areas to improve effectiveness and refine processes across the partner marketing function.

Requirements:

• Bachelor’s Degree in Marketing, Advertising, or Communications
• 3-5 years of experience in a similar marketing or advertising role
• 2-3 years of experience in partner marketing, channel marketing, product marketing, or ecosystem marketing.
• Demonstrated experience managing product launches through partners.
• Strong project management, planning, and organizational skills.
• Exceptional communication and relationship-management abilities.
• Experience working cross-functionally with Sales, Product, and Marketing teams.
• Proficiency with CRM and marketing automation platforms.
• Data-driven approach to tracking performance and making decisions.
• Experience working with large enterprise or OEM partners (e.g., Panasonic, Dell, Zebra, Samsung).
• Background in SaaS, hardware, mobility, or B2B technology environments.
• Experience managing MDF budgets and partner tiering structures.

Company Details

Havis is at the forefront of revolutionizing industries by unlocking the full potential of technology to drive productivity and enhance safety through innovative mobility solutions. We take pride in being the trusted partner of choice for technology providers, enabling them to move business forward in a wide range of industries, such as Retail & Hospitality, Public Safety, Energy & Utilities, Warehouse & Distribution, Field Operations, Transportation & Logistics, Healthcare, and Military Defense.

Havis designs and manufactures market-leading Computing, Mounting, Power, and Transport Solutions. Our engineering and product development centers serve as the backbone of our commitment to excellence. With a team of highly-skilled engineers who have a deep understanding of design, manufacturing processes, and cutting-edge technologies, Havis consistently delivers products that set our market and industry standards and exceed customer expectations. Our state-of-the-art manufacturing facilities complement our engineering capabilities, allowing us to bring our design concepts to life with precision and efficiency. Our focus on quality and rigorous testing protocols ensures that our products are built to withstand the demands of real-world applications.

We are a dynamic and customer-focused company that continuously strives to meet and exceed the evolving needs of our valued customers. We firmly believe that collaboration lies at the heart of successful partnerships, and we actively engage with our clients to understand their unique requirements, challenges, and goals. By fostering open lines of communication, we work together to develop innovative solutions that drive safety, productivity, and, ultimately, customer satisfaction. Havis collaborates with partners and customers to provide product information, installation support, updates on industry testing and validation requirements to solve diverse challenges in the field.

Havis, Inc. - Website:

• Headquartered in Warminster, PA
• ISO 9001 and 14001 Certified - Quality Management System
• Fast growing company in a niche, growing marketplace
• Company offers Health, Dental, Vision and 401(k) Plan with employer match
• 100% employer paid STD, LTD and Life & ADD benefits
• Generous paid time off (PTO) and holiday benefits
• Competitive pay commensurate with education, skills, and experience

Prepared by: Human Resources
Approved by: Marketing Manager