Segment Marketing Manager, Infrastructure & Underground Construction

WHY DO WE NEED YOU?

What's the job?

The Segment Marketing Manager is the market/vertical “GM of insight + portfolio development” -owning deep segment and stakeholder understanding, converting that knowledge into a winning product portfolio supported by compelling, customer-centric communication and tools. This role supports the Strategy Director and Business Leaders, and complements Product Managers.



Build and Own Infrastructure & Underground Construction Segment Intelligence
Support Strategy Director on execution of segment growth strategy with prioritized initiatives:

• Document stakeholder profiles, specific customer targets, application requirements/challenges, and geographies
• Document purchasing journey & spec-influencing/decision points
• Identify system/product application use cases, problems/unmet needs and pain points
• Document competitive landscape with product & service differentiation
• Identify & propose solutions to barriers to adoption

Execute primary and secondary research including stakeholder interviews, jobsite visits, trade events, online, etc. Synthesize research with institutional knowledge from business leaders and sales teams into clear, reusable insights and decision-ready recommendations for where to play and how to win.

Lead Product Portfolio Strategy & Execution including Growth Enablers
Translate segment requirements and strategic direction into implications for:

• The development or integration of new products specific to the Infrastructure & Underground Construction segment)
• A segment-oriented product roadmap
• Customer-centric, value-add service and support tools (material estimators, training, QA programs, etc.)

Identify solutions with Product Management across multiple business units; this segment leverages offers from several Saint Gobain businesses including but not limited to Chryso, GCP, and FOSROC.
Work with adjacent functions including Product Management, R&D, and Purchasing to define and prioritize opportunities; support business cases and validation and drive New Product Development/Integration implementation as needed
Enable Customer-Facing Positioning & Marketing Communications

• Establish value proposition with segment-specific positioning and messaging architecture
• Support go-to-market and channel tactics
• Lead demand generation ideas and sales enablement requirements
• Partner with Central Marketing to develop:
• Segment landing pages and collateral
• Case studies, application notes, white papers, webinars/lectures, and thought leadership
• Trade show strategy, speaking opportunities, PR angles
• Sales enablement kits

Secure new product listing on Qualified Product Lists (QPL) in target Bridge markets.

• Align on target QPLs with Strategy Director and Business Leader
• Document Standard Operating Procedure for QPL approval
• Execute SOP for all new products

Drive Execution in Cross-Functional Teams

• Lead cross-functional “segment squads” (informal teams) across Sales, PM, Tech/R&D, Tech Service, Ops and Marketing.
• Influence without authority: manage alignment, trade-offs, and follow-through.
• Create a cadence of segment reviews with P&L leaders to track progress, remove barriers, and adjust plans.

IS THIS JOB FOR YOU?

What do you bring?

Education: Bachelor's Degree, Liberal Arts or Other


Experience:

• 15+ Years of Marketing, Product Management or Strategy responsibility. Must be associated with commercial or industrial/civil construction
• Experience successfully managing deadline-driven initiatives
• Demonstrated capability in planning, organizing, integrating, and measuring projects & programs
• Strong problem solving, analytical skills
• Excellent interpersonal and communication skills including presentation skills
• Comfortable in a highly technical environment
• Experience facilitating collaboration in a large, matrixed organization
• Managing and/or execution Marketing Communications initiatives.
• Experience with Project Management software
  
  

TO MAKE SURE NOTHING IS FORGOTTEN

W hat are our perks?


Employees have the flexibility to choose the benefits that best fit their individual needs:


Health and Wellbeing – Supporting your wellbeing, to thrive in life and work.
Medical, Prescription Drug, Vision, and Dental Insurance
Healthcare Saving Account and Flexible Spending Account options
LiveWell Wellness Program
Employee Assistance Program (EAP)
Paid Time Off and Paid Parental Leave
Retirement and Protection - Helping to make the future life you want a reality.
401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan
Company-provided Life Insurance, AD&D, Short-Term Disability
Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness, and Accident Insurance
Additional Benefits – Helping shape the experience and impact you want


Group Legal
Identity Theft Protection
Auto and Home Insurance
Pet Insurance and Discounts
Back-up Child & Elder Care
PerkSpot Employee Discount Program

Certain locations require pay information be provided in job postings. Saint-Gobain aims to deliver a comprehensive Total Rewards package to support our employees’ wellbeing and help improve daily life for themselves and their families. We believe in the importance of pay transparency in what we offer potential candidates. Provided is the national pay range for this position which is $133,000 - $213,000 per year. However, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.

In addition to base salary, this position is eligible for an annual bonus. The targeted bonus amount is 17% of base salary based on company and individual performance measures. The Total Target Cash range (base pay and annual bonus) for this position, is $155,610 to $249,210. Bonus payments are part of variable compensation and by nature can vary based on company and individual performance and is not a guarantee.

A LITTLE MORE ABOUT US

Why work for us?

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan, "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall, and ceilings.


A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.

LEGAL STATEMENT

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

Applicants for roles based in Washington state or remote roles that would be worked from Washington state are encouraged to direct any concerns regarding the state’s Pay Transparency laws to the SGNA HR Compliance team at [email protected].

Job Reference: USA14206