Business Development Manager

Business Development Manager

About Ledge Inc.

Ledge Inc. helps manufacturing and MEP-adjacent businesses grow, improve operations, and execute with confidence. We support leaders through practical consulting in quality, audits, implementation, process improvement, and AI enablement.

Our work helps customers define problems clearly, improve processes, and execute practical solutions. We also help teams adopt AI in ways that are secure, measurable, and useful — moving from “AI curiosity” to repeatable workflows that save time, improve consistency, and support better decision-making.

We are growing and looking for a Business Development Manager who can own inbound opportunities, build strong partner relationships, and help turn Ledge’s consulting and AI offerings into a consistent, forecastable pipeline. This role is based on the BDM responsibilities, scorecard, and ramp expectations you provided for Ledge.

Role Overview

The Business Development Manager will be responsible for generating new business, qualifying inbound opportunities, developing relationships across the MEP and manufacturing ecosystem, and helping close new work across both Ledge’s consulting services and AI offerings.

This role is ideal for someone who is responsive, commercially disciplined, relationship-oriented, and comfortable selling a mix of services, solutions, and emerging technology. You should be able to run discovery, qualify opportunities, manage follow-up, work with internal subject matter experts, and help customers understand where Ledge can create value.

What You’ll Own

Inbound Lead Ownership

You will be the first point of contact for inbound leads from the website, email, LinkedIn, referrals, partners, and events.

You will respond quickly, run discovery, qualify opportunities, and route prospects toward the right solution path, whether that is consulting, AI enablement, or a combination of both.

You will also maintain strong CRM discipline, including accurate notes, next steps, stage progression, close plans, and follow-up activity.

Business Development and Partner Relationships

You will build and cultivate relationships across the MEP and manufacturing ecosystem, including:

• MEP contractors and subcontractors
• OEMs and equipment suppliers
• Engineering and controls firms
• Integrators and implementation partners
• Industry associations and local chapters
• Referral partners and strategic partners

You will help create partner motions such as co-marketing, referral agreements, event collaboration, and introduction pipelines.

New Revenue Generation

You will own the commercial process from discovery through close. This includes identifying customer needs, developing opportunities, coordinating with internal experts, supporting proposal development, negotiating next steps, and helping close new work.

This role carries meaningful new-business responsibility and will focus on building a durable pipeline across both consulting and AI-related opportunities.

Trade Shows and Events

You will help own Ledge’s event and trade show strategy. This includes selecting the right events, preparing materials and messaging, pre-booking meetings, driving on-site conversations, and following up after events.

Success means events produce meetings, pipeline, and closed revenue — not just badge scans.

Sales Systems and Reporting

You will be responsible for weekly pipeline reporting, CRM hygiene, forecasting, and sales process improvement.

You will help maintain and improve sales playbooks, outreach sequences, qualification criteria, objection handling, and customer-facing messaging.

You will also provide feedback from the market, including customer objections, competitive insights, pricing resistance, and patterns in demand.

What Winning Looks Like

In this role, success means:

• New inbound leads are contacted quickly and professionally
• Qualified leads are converted into discovery calls and active opportunities
• Ledge builds stronger visibility across key MEP and manufacturing channels
• Pipeline becomes consistent, measurable, and forecastable
• Events generate meaningful conversations, opportunities, and revenue
• Deals are scoped responsibly and closed without overpromising
• CRM data is clean, current, and useful for decision-making
• Internal teams have clear visibility into opportunity status, next steps, and customer needs

Experience and Skills

We are looking for someone with:

• 3–7+ years of B2B business development, sales, or revenue generation experience
• Experience in MEP, manufacturing, industrial services, engineering, construction, software, consulting, or a related field preferred
• Strong discovery and qualification skills
• Ability to build trust with technical and operational leaders
• Comfort selling both services and software/AI-enabled solutions
• Strong follow-through and responsiveness
• Experience with trade shows, events, referral networks, or partner development
• CRM discipline and basic forecasting ability
• Ability to work with internal subject matter experts to scope opportunities accurately

Traits That Matter

The right person for this role is:

• Fast to respond and strong on follow-through
• Organized, accountable, and measurable
• Comfortable with ambiguity but disciplined in execution
• Relationship-oriented without being overly “salesy”
• Able to talk with MEP and manufacturing leaders in a practical, credible way
• Direct, coachable, and ethical
• Careful not to oversell or misrepresent capabilities
• Focused on real pipeline, real opportunities, and real customer problems

30/60/90 Day Expectations

First 30 Days

You will learn Ledge’s ideal customer profile, offers, pricing, delivery constraints, and sales process. You will begin owning inbound lead response, build a target account and partner list, and start developing outreach sequences.

Expected early outcomes include discovery calls, qualified opportunities, CRM hygiene, and a clear event plan for the next two quarters.

Days 31–60

You will establish a consistent meeting cadence from inbound and outbound activity, launch partner outreach, and begin building qualified pipeline.

You will also help prepare for or execute initial events and partner conversations.

Days 61–90

You will begin closing initial deals, refining messaging based on objections and wins, and building a repeatable cadence for reporting, follow-up, CRM management, and pipeline creation.

Compensation

The expected base salary range for this role is $90,000–$125,000 , depending on experience, qualifications, relevant industry network, and demonstrated ability to generate new B2B revenue. This role may also be eligible for performance-based variable compensation tied to new booked revenue. Final compensation will be based on role scope, experience, and alignment with Ledge’s internal compensation structure.

Location and Travel

This role may be remote or hybrid depending on location and business needs.

Travel is required for key customer meetings, partner meetings, trade shows, events, and strategic accounts.

Why Join Ledge

This is an opportunity to help build the next stage of Ledge’s growth. You will be joining a team that works closely with manufacturing and MEP-adjacent companies on practical, high-impact problems.

You will help shape how customers adopt consulting support, operational improvements, and AI-enabled workflows. You will also have the opportunity to build relationships, create new revenue channels, influence go-to-market strategy, and help customers solve meaningful business problems.

Equal Opportunity Statement

Ledge Inc. is an equal opportunity employer. We value thoughtful, capable people who bring integrity, curiosity, and accountability to their work. We encourage qualified candidates from all backgrounds to apply.