Assistant Sales Manager

Company Overview

Renewal by Andersen of Central PA is the exclusive start-to-finish window replacement division of Andersen Corporation, the most recognized window brand in the U.S. Since our expansion to Central PA in 2006, we have been dedicated to providing high-quality, energy-efficient windows and exceptional installation services to our customers.

Duties and Responsibilities

Training Program Development:

• Teach, Train & Lead RbA of CPA’s selling system for field sales representatives, focusing on all the details of selling our window and door products. In addition, provide continuous training of industry knowledge and sales techniques.
• Ensure training materials are current, effective, and aligned with the company's goals and strategies.

Product Knowledge Transfer:

• Conduct in-depth training sessions on the features, benefits, and specifications of the company's window and door products.
• Provide hands-on product demonstrations to enhance the understanding and confidence of sales representatives in promoting the products effectively.

Sales Techniques and Strategies:

• Instruct sales representatives on effective sales techniques, negotiation skills, and strategies to enhance their ability to close deals and achieve sales targets.
• Foster a consultative and customer-centric approach to selling, emphasizing the unique selling points of the company's products.

Market and Industry Awareness:

• Keep abreast of industry trends, competitor products, and market dynamics to incorporate relevant information into training sessions.
• Share insights with sales teams to help them adapt to changing market conditions and customer preferences.

Field Support and Coaching:

• Conduct on-site visits to accompany sales representatives on customer meetings, providing real-time feedback and coaching.
• Identify areas for improvement and implement corrective actions to enhance individual and team performance.

Performance Analysis:

• Develop and implement performance metrics to evaluate the effectiveness of training programs and individual sales representative performance.
• Analyze sales data to identify trends and areas for improvement, providing recommendations for adjustments to training programs as needed.

New Hire Onboarding:

• Facilitate orientation and onboarding programs for new sales team members, ensuring a smooth transition into their roles.
• Provide ongoing support and training to accelerate the integration of new hires into the company's sales culture.

Collaboration with Other Departments:

• Work closely with marketing, product development, and customer service teams to ensure alignment between sales efforts and company strategies.
• Collaborate with other trainers and departments to share best practices and maintain consistency in messaging.

Technology Adoption:

• Instruct sales representatives on the effective use of sales tools, customer relationship management (CRM) systems, and other relevant technologies to streamline their workflow and maximize productivity.

Continuous Improvement:

• Stay informed about advancements in sales training methodologies and incorporate innovative techniques into the training programs.
• Solicit feedback from sales teams and stakeholders to continually enhance the quality and relevance of the training curriculum.
• Documentation and Reporting:
• Maintain accurate records of training activities, attendance, and performance metrics.
• Generate regular reports for management to assess the impact of training programs on sales performance.