Marketing Manager
- Develop comprehensive marketing plans and strategies aligned with business goals
- Conduct market research and analyze trends to identify new marketing opportunities
- Collaborate with senior management to set marketing budgets and objectives
- Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.)
- Coordinate with internal teams to develop compelling marketing materials
- Ensure consistent brand messaging and visual identity across all marketing channels
- Oversee content creation for marketing materials, including website content, blogs, press releases, and social media posts
- Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising
- Utilize web analytics tools to track and improve digital marketing performance
- Stay updated with the latest digital marketing trends and technologies
- Use data-driven insights to optimize marketing efforts
- Collaborate with the sales team to develop effective sales tools and materials
- Provide support in lead generation and customer acquisition efforts
- Plan and coordinate promotional events, trade shows, and conferences
- Manage event logistics, marketing materials, and post-event follow-up activities
- Build and maintain strong relationships with clients, partners, and key stakeholders
- Other duties as assigned
- Bachelor's degree in Marketing or related field required
- Minimum 5 years of related marketing experience required
- Minimum 5 years of experience creating marketing plans and strategies, preferably in a commercial construction industry
- Excellent written and verbal communication skills, with the ability to create engaging content and presentations
- Excellent organizational and time management skills
- Proven ability to manage projects from concept to completion and work independently
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools (e.g., Google Analytics, social media platforms)
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