Vice President, Paid Social

Description

Position at CMI Media Group

The Opportunity

Lead enterprise paid social in a regulated healthcare context, connecting strategy to measurable client outcomes. Drive impact by integrating paid social within omnichannel plans and elevating governance, data literacy, and privacy-safe audience design for compliant scale. Champion storytelling that transforms analytics into clear executive decisions and action.

What You’ll Do

• Set the paid social vision and roadmap; codify standards and playbooks that scale across brands and teams.
• Build executive-ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs).
• Advance first-party and privacy-preserving activation; improve audience quality and efficiency.
• Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability.
• Lead test-and-learn initiatives (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes.
• Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging.
• Develop leaders and individual contributors; foster an inclusive, high-accountability culture; mentor “full-stack” social marketers.

What You’ll Bring

• 10+ years leading paid social at scale; regulated healthcare experience preferred.
• Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA).
• Omnichannel mindset (understands how social amplifies and is amplified by search, programmatic, CRM, and content).
• Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring).
• Influential leadership; clear decision-making; executive presence; resilience under tight timelines.
• Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders.

Compensation & Benefits

The base salary for this position at the time of posting may range from $115,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications.
We offer a competitive benefits package—please visit WPP Benefits for more details.