Sales Business Development Manager

LeadCar is a newly launched group of franchised new-car dealerships representing highly-desirable import brands. We’re at the forefront of automotive retail, leading with innovation, and your unique perspectives and ideas will keep us growing.

Our employees power LeadCar. Our dealerships are leading players in the automotive industry, and working with LeadCar means being part of a team that is constantly setting new standards and driving innovation. Our employees are encouraged to challenge themselves and each other to continuously improve. We pride ourselves on being a forward-thinking and dynamic organization that is always looking to stay ahead of the curve. We offer competitive compensation packages and a comprehensive benefits program, including health insurance, retirement plans, and paid time off. If you are ready to take your career to the next level, we are looking for a Sales Business Development Manager to join our team. Apply today!

To learn more about our company, please visit

What We Offer – Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Supplemental Benefit Insurance, including Life Insurance, Short- and Long-Term Disability Insurance, Accident Insurance and more!
• 401(K) Retirement Plan
• Paid Time Off
• Paid Holidays
• Employee Discounts
• Employee Referral Program
• Continued training through the Company and our manufacturer

Job Summary:

The Sales Business Development Manager is responsible for driving dealership revenue by leading all inbound and outbound lead management, appointment-setting strategy, and digital sales performance while maintaining accountability across the sales and BDC teams. This role blends traditional desk management with high-level CRM oversight, ensuring rapid lead response, disciplined follow-up, strong appointment show rates, and consistent closing performance. This position is also responsible for the appraisal, purchase, reconditioning, display, and merchandising of the new vehicle inventory.

Essential Duties and Responsibilities:

• Forecasts goals and objectives for sales, gross, and key expenses on a monthly and an annual basis.
• Hires, trains, motivates, counsels, and monitors the performance of all sales employees. Including training sales team daily, role-play, product demonstrations and product quizzes to ensure sales representatives are well versed in the sales process and manufacturer product knowledge.
• Lead and manage all inbound and outbound sales leads (internet, phone, third-party, OEM, social media).
• Drive appointment-setting strategy to achieve targeted show rates.
• Hire, train, coach, and hold BDC and sales staff accountable to daily activity metrics (calls, texts, emails, follow-up).
• Oversee CRM integrity including lead response time, follow-up cadence, and pipeline management.
• Develop and enforce structured phone scripts and digital communication templates to maximize engagement.
• Monitor and improve key performance indicators (KPI): appointment set %, show %, close %, gross per unit.
• Manage digital marketing conversion strategy in partnership with President/GM and marketing vendors.
• Ensure compliance with OEM lead handling standards and response requirements.
• Track lost lead analysis and implement recovery campaigns.
• Maintain high CSI and online reputation management through proactive follow-up.
• Forecast monthly sales pipeline based on appointment activity and lead trends.
• Works with salespeople on programs that will increase the new-car gross and Finance and Insurance penetration.
• Develops monthly incentive programs along with the President and General Manager and other managers.
• Completes commission sheets and turns into accounting office in a prompt and timely manner.
• Determine vehicle purchase terms, payment, interest, and trade values to customers following guarantee guidelines.
• Secure financing for customers by utilizing professional relationships with lenders and working with them to get the best financing available.
• Submit deals to bank electronically using appropriate dealer system (where applicable). Coordinate dealer trade requests.
• Performs all other duties and projects as assigned.

Qualifications/Requirements:

• Minimum 3–5 years automotive sales experience, with at least 1–2 years in a BDC or internet sales leadership role.
• Experience launching or restructuring a BDC department from the ground up required.
• Proven track record of hitting or exceeding sales and appointment KPIs (appointment set, show rate, close rate).
• Strong CRM proficiency with ability to audit and enforce process compliance.
• Demonstrated leadership and team-building skills, including hiring, coaching, and performance management.
• Data-driven mindset with ability to analyze reports, identify trends, and adjust strategy quickly.
• Advanced communication skills (phone, email, text, digital platforms) with script development experience.
• Strong understanding and experience managing third party lead providers (OEM, Third-Party sites, Social, Website chat)
• Ability to manage pipeline forecasting and inventory alignment to maximize gross and turn.
• High level of organization and time management, capable of handling high lead volume.
• Strong customer experience focus with proven ability to maintain high CSI and online reputation scores.
• Experience using AI-driven communication tools, texting automation or CRM workflow automation.
• Strong understanding of digital retail platforms.
• Proven track record of exceeding customer expectations and financial projections.
• Strong computer aptitude, specifically with dealership management systems and Microsoft Excel.
• A Pennsylvania state sales license must be maintained.
• Must maintain a valid driver’s license.
• All necessary factory training must be maintained.
• Manufacturer certification must be maintained at the minimum level.
• Travel to other company locations along with our manufacturer’s training and other relevant training courses required.

We are an equal opportunity employer. All persons shall have the opportunity to be considered for employment without regard to actual or perceived race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, age, ancestry, ethnicity, disability, pregnancy, citizenship, marital status, familial status, military or veteran status, genetic information, predisposing genetic characteristic, status as a victim of domestic violence, stalking and sex offenses, or any other status protected by applicable federal, state or local law.

We will endeavor to make a reasonable accommodation/modification for the known physical or mental limitations of a qualified applicant with a disability to assist in the hiring process, unless the accommodation would impose an undue hardship on the operation of our business, in accordance with applicable federal, state and local law. If you believe you require such assistance to complete this form or to participate in the interview process, please contact Human Resources by calling 608-824-1300 or by emailing [email protected].