Brand Marketing
The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job. Our team is highly engaged, builds quality solutions, and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust, openness and dedication; encouraging candor; and treating people fairly and with dignity.
We are seeking a Product Marketing Manager to drive product marketing initiatives for Industrial Scientific. Product Marketing ensures that our portfolio is marketed effectively to the right audience. This role is a key player on the marketing team and will be responsible for supporting launch and sustainment activities for assigned projects and products within our portfolio. The ideal candidate is customer-obsessed, detail-oriented, inquisitive, creative, efficient, and comfortable interacting across the entire organization. Essential Responsibilities- Segmentation, Targeting, Positioning, and Messaging: Collaborate with Product Marketing and Product Management to define clear value propositions and product positioning. Use industry and competitive analysis to target new customer acquisition, expansion with existing customers, and establish solution ROI. Create compelling product messaging that differentiates our products and appeals to target audiences. Translate product enhancements into effective messaging and programs.
- Go-to-Market Strategy: Develop and implement innovative strategies and plans for launching new products/features, ensuring alignment with business goals. Lead cross-functional teams to achieve successful product launches.
- Sales and Commercial Enablement: Equip the commercial team with tools, resources, and training, including sales presentations, product demos, fact sheets, customer success stories, and competitive battle cards.
- Content Creation: Support the outbound marketing team in producing high-quality marketing materials, such as blog posts, whitepapers, case studies, and videos.
- Performance Tracking: Measure, analyze, and report on the effectiveness of programs and product performance metrics to inform future strategies.
- Cross-Functional Collaboration: Work closely with marketing, product, sales, and the commercial teams to ensure cohesion across the organization.
- 3+ years’ experience in product marketing or similar role (preferably B2B)
- Excellent written and verbal communication, presentation, and interpersonal skills
- Proven ability to influence and align teams around shared business outcomes
- Ability to analyze data to derive meaningful insights
- Ability to adapt to changing market conditions and prioritize multiple projects
- Up to 30% travel
- Three days a week in office at One Life Way in Pittsburgh, PA
Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care. We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating. Fortive: For you, for us, for growth. About Industrial Scientific Industrial Scientific designs and manufactures gas detection products and solutions that protect workers from hazardous conditions around the world. Since our beginnings in 1985, we have pioneered numerous technologies, including the first 3-gas detector, 6-gas detector, wireless gas detector, and even the first gas detector to be included on a NASA space shuttle.Today, we continue to innovate and expand our hardware and software offerings to equip the connected workers of the future. Our latest solutions make it possible to see and respond to hazards in real time, bringing us one step closer to our vision of ending death on the job by 2050. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected]. Bonus or Equity This position is also eligible for bonus as part of the total compensation package. Pay Range The salary range for this position (in local currency) is 70,600.00 - 117,900.00 Industrial Scientific designs and manufactures gas detection products and solutions that protect workers from hazardous conditions around the world. Since our beginnings in 1985, we have pioneered numerous technologies, including the first 3-gas detector, 6-gas detector, wireless gas detector, and even the first gas detector to be included on a NASA space shuttle.Today, we continue to innovate and expand our hardware and software offerings to equip the connected workers of the future. Our latest solutions make it possible to see and respond to hazards in real time, bringing us one step closer to our vision of ending death on the job by 2050. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected]. This position is also eligible for bonus as part of the total compensation package. The salary range for this position (in local currency) is 70,600.00 - 117,900.00Recommended Jobs
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