Director of Sales and Marketing

SpiriTrust Lutheran
Gettysburg, PA

Job Description

Job Description

SpiriTrust Lutheran® serves five counties in southcentral Pennsylvania by providing residential living, assisted living, personal care, memory support and nursing and rehabilitation services in six life plan communities along with home care, in-home support, hospice services and palliative care. Our communities rank amongst the best, earning the award for “Best Senior Living” by U.S. News & World Report.

Our commitment to creating a positive and fulfilling work environment is grounded in our mission, values, and culture of considerate behavior core tenets. We are excited to invite you to apply and discover the many opportunities available to join the SpiriTrust Lutheran team. Come be a part of our team and ‘catch the spirit’ as you experience the rewards of working with our team!

SpiriTrust Lutheran is now hiring a Director of Sales and Marketing for our Village at Gettysburg Senior Living Community!

Education/Training: A B.S. or B.A. degree in a related field normally required.

Experience: A minimum of five (5) years' experience in senior living marketing or mature market field; direct experience working with senior clients preferred.

General Responsibilities

Responsible for coordinating the retirement community living sales and marketing function for residential living, personal care, skilled care; achieving goals as established in the department’s annual operating plan; coordinating work within the department, as well as with other departments; reporting pertinent information to the immediate supervisor and corporate director of senior living sales & marketing; responding to inquiries or requests for information, advancing leads and closing sales.

Essential Duties

  • Executes the retirement community sales and marketing functions

  • Achieves goals as established in the department’s annual marketing plan.

  • Coordinates specific work tasks with other staff within the department as well as with other departments in order to ensure the smooth and efficient flow of information.

  • Maintains knowledge of the competitive environment.

  • Manages the admission / residency process for new residents in accordance with federal, state and local regulations and SpiriTrust Lutheran procedures and standards

  • Maintains accurate records of unit / bed available, daily census information, referral information and other necessary information as required in established timeframe.

  • Abides by the current laws and organizational standards and procedures designed and implemented to promote an environment which is free of sexual harassment and other forms of illegal discriminatory behavior in the work place.

  • Cooperates with, participates in, and supports the adherence to all Agency standards, procedures, and practices in support of risk management and overall safety and soundness and compliance with all regulatory requirements, i.e., HIPAA, OSHA, etc.

  • Abides by and supports the organization’s code of conduct by exhibiting behavior that is set forth in the code of conduct. Performs duties in accordance with the code of conduct and completes annual compliance training.

SpiriTrust Lutheran is an Equal Opportunity Employer.

Posted 2025-07-29

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