Director of digital product and marketing ecommerce

PPG Industries

Pittsburgh Pennsylvania

The Director of Digital Product and Marketing will spearhead the development and transformation of our customer digital experience ecosystem. This leadership role combines strategic vision with operational excellence to ensure the alignment of digital product and marketing initiatives with overall business goals.

Key Responsibilities

Strategic and Operational Leadership

• Develop and execute comprehensive digital product roadmaps encompassing e commerce, websites, mobile, digital marketing, analytics, and customer tools.
• Collaborate with business, marketing, and sales leaders to modernize go-to-market channel strategies.
• Design user-centric features and experiences using personas and journey mapping techniques.
• Define and track annual KPIs to measure business impact and drive continuous improvement.
• Oversee quarterly program increment planning, ensuring alignment of product scope with business objectives.
  
  

Team and Vendor Management

• Lead a cross-functional marketing team, executing strategies such as SEO optimization for demand generation.
• Manage relationships with software vendors and partners to deliver a seamless digital customer experience.
• Foster collaboration across software development, program management, and product management teams to ensure timely delivery of roadmap milestones.
  
  

Budget and Resource Management

• Oversee annual budgeting and capital funding processes.
• Direct and mentor a team of managers, fostering professional growth and ensuring high team performance.
  
  

Qualifications

• Bachelor's degree in a relevant field.
• 8+ years of operational management experience in a large global organization.
• 5+ years of experience driving business transformation projects with capital expenditures exceeding $1M.
• 5+ years of experience leading complex digital and ecommerce programs with budgets exceeding $5M.
• Proven ability to bridge the gap between business stakeholders and technical teams, ensuring seamless collaboration.
• Proficiency in Agile methodologies, with a focus on prioritizing features and technologies that drive business outcomes.
• Expertise in customer journey mapping and human-centered design methodologies to enhance customer experience.
• Demonstrated ability to manage ambiguity, resolve conflicts, and prioritize effectively in high-pressure situations.
  
  

Skills And Competencies

• Strong leadership and communication skills to influence diverse stakeholders.
• Analytical mindset with a results-driven approach to problem-solving.
• Deep understanding of digital marketing, ecommerce ecosystems, and customer engagement strategies.
  
  

About Us

Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday – everyday.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit and follow @ PPG on Twitter.

The PPG Way

Every Single Day At PPG

We partner with customers to create mutual value.

We are "One PPG" to the world.

We trust our people every day, in every way.

We make it happen.

We run it like we own it.

We do better today than yesterday – everyday.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression. If you need assistance to complete your application due to a disability, please email [email protected].

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

Benefits will be discussed with you by your recruiter during the hiring process.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.

Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.