Marketing Specialist

Job Description

Job Description

Stern & Eisenberg is a full-service law firm. The Marketing Specialist will report to the Stern & Eisenberg Value department.

The Marketing Specialist is a cross-functional role combining digital marketing, CRM strategy, and business development. This individual will be responsible for identifying and cultivating relationships with real estate agents, brokers, lenders, banks, and businesses, while executing marketing strategies that enhance the firm and its parent companies, visibility and credibility in the marketplace.

This role is ideal for a proactive and results-oriented professional who thrives on building relationships, generating new business opportunities, and creatively driving brand engagement.

Key Responsibilities

Marketing & Business Development Responsibilities

• Manage the firm’s presence across social media platforms, particularly LinkedIn, including scheduling, engagement, and performance analysis.
• Coordinate updates and improvements to the company website, including content creation, layout, and user experience enhancements.
• Create compelling content and design assets using Canva or similar tools for print and digital collateral, including brochures, presentations, and client alerts.
• Coordinate the local event marketing , sponsorships, webinars, and CLE programs, ensuring consistent branding and measurable outcomes.
• Lead the buildout and day-to-day management of our CRM system (HubSpot), ensuring accurate tracking of contacts, companies, opportunities, and campaigns.
• Support internal and external communications, including newsletters, announcements, and client outreach strategies. Implements and tracks marketing blasts, invitations and other communications
• Assist with the development of branded materials for events, client presentations, webinars, and sponsorships.
• Ensure consistency in brand messaging and design across all platforms.
• Collaborate with attorneys and internal teams to develop client pitch decks, RFP responses, and custom engagement materials .
• Assist with client onboarding, survey distribution, and performance reporting related to business development initiatives.

Sales & Business Development

• Actively identify and engage real estate agents, brokers, mortgage lenders, title partners, and financial institutions to drive residential and commercial closing referrals.
• Promote the firm’s title, closing, and legal services by building relationships with referral sources through in-person meetings, virtual calls, networking events, and community involvement.
• Represent the firm at industry functions and maintain a strong presence in real estate and lending communities.
• Deliver and promote the firm’s key value proposition: “We handle both residential and commercial closings, serving buyers, sellers, investors, and lenders, with attorneys on site to support each transaction from start to finish.”

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in marketing, business development, or client relations—experience in real estate, legal, or title industry preferred.
• Strong understanding of relationship-based sales and client development strategies.
• Proficient in HubSpot CRM , Canva, Microsoft Office, and basic digital marketing tools.
• Excellent communication, writing, and organizational skills.
• Highly motivated, self-starter, with the ability to work independently and across departments.