Engagement & Adoption Specialist, AVP

Morgan Stanley
Scranton, PA

Engagement & Adoption Specialist, AVP

Wealth Management Platforms

Location: Purchase

Morgan Stanley Wealth Management (WM) provides comprehensive financial advice and services to its clients including brokerage, investment advisory, financial and wealth planning, credit & lending, deposits & cash management, annuities, insurance, retirement and trust services.Engagement and Adoption (E&A) sits within Wealth Management Platforms (WMP) within the Wealth Management organization. The E&A function provides a range of customized campaigns and techniques to help Financial Advisors and their teams develop their practices, deepen client relationships and drive growth through the adoption of digital tools.Position Summary:The E&A Specialist will have two primary responsibilities - 1) Supporting design, planning and execution of E&A initiatives / campaigns of behalf of Platform / Product Owners and 2) assisting in driving sustained adoption through development and deployment of organic, digital tool campaigns. The position requires the ability to strategically plan initiatives, critically think / challenge convention, influence key stakeholders / senior mgmt. and assist in planning / managing programs from inception, through execution and to completion. The role also requires proficiency in data analysis / data driven thinking and the ability to capture, consolidate and use feedback to continually develop and iterate upon success, outcomes and continued adoption. In the support capacity the individual is responsible for developing SME expertise for respective Platform / Product space and provide input to strategic initiatives where required.

Key Responsibilities:

Drive E&A execution for one or more Platform / Product Owner's (POs) roadmaps. For each roadmap release impacting Advisors and their teams -

Design E&A initiatives / campaigns to drive adoption of Wealth Management Platforms

Define and agree rollout approach in partnership with Platform SMEs

Partner with data function to support decision making / identification of target populations and deliver ROI / reporting

Engage organizational teams, councils and Field partners to agree capacity / launch readiness

Lead socialization / sign-off with POs / senior mgmt.

Lead planning / execution of campaign inc. readying / managing Partners to deliver communications, marketing, training and support

Manage CRC / AEM process for workstream

Drive sustained, ongoing adoption of WMPs (outside of release roadmaps) through developing campaigns grounded in qualitative and quantitative data and leveraging partner's feedback / Book of Work

Develop a strong working relationship with POs reflected in ability to operate as a Platform SME

Provide timely Senior Mgmt updates where required

Mobilize and sustain strong working relationship with PMO peers

Submit / support content, updates and collateral into partnership priorities and programs (such as Practice Activation and Voice of the Field)

Provide additional support, upskilling, and coverage where required Associate, Engagement & Adoption Specialist
Location: Purchase

Morgan Stanley Wealth Management (WM) provides comprehensive financial advice and services to its clients including brokerage, investment advisory, financial and wealth planning, credit & lending, deposits & cash management, annuities, insurance, retirement and trust services.

Engagement and Adoption (E&A) sits within Wealth Management Platforms (WMP) within the Wealth Management organization. The E&A function provides a range of customized campaigns and techniques to help Financial Advisors and their teams develop their practices, deepen client relationships and drive growth through the adoption of digital tools.

Position Summary:
The E&A Specialist will have two primary responsibilities - 1) Supporting design, planning and execution of E&A initiatives / campaigns of behalf of Platform / Product Owners and 2) assisting in driving sustained adoption through development and deployment of organic, digital tool campaigns. The position requires the ability to strategically plan initiatives, critically think / challenge convention, influence key stakeholders / senior mgmt. and assist in planning / managing programs from inception, through execution and to completion. The role also requires proficiency in data analysis / data driven thinking and the ability to capture, consolidate and use feedback to continually develop and iterate upon success, outcomes and continued adoption. In the support capacity the individual is responsible for developing SME expertise for respective Platform / Product space and provide input to strategic initiatives where required.

Key Responsibilities:

Drive E&A execution for one or more Platform / Product Owner's (POs) roadmaps. For each roadmap release impacting Advisors and their teams -
Design E&A initiatives / campaigns to drive adoption of Wealth Management Platforms
Define and agree rollout approach in partnership with Platform SMEs
Partner with data function to support decision making / identification of target populations and deliver ROI / reporting
Engage organizational teams, councils and Field partners to agree capacity / launch readiness
Lead socialization / sign-off with POs / senior mgmt.
Lead planning / execution of campaign inc. readying / managing Partners to deliver communications, marketing, training and support
Manage CRC / AEM process for workstream
Drive sustained, ongoing adoption of WMPs (outside of release roadmaps) through developing campaigns grounded in qualitative and quantitative data and leveraging partner's feedback / Book of Work
Develop a strong working relationship with POs reflected in ability to operate as a Platform SME
Provide timely Senior Mgmt updates where required
Mobilize and sustain strong working relationship with PMO peers
Submit / support content, updates and collateral into partnership priorities and programs (such as Practice Activation and Voice of the Field)
Provide additional support, upskilling, and coverage where required

Required Experience, Skills and Qualifications:

3-5 years of industry work experience, preferably within financial services, wealth management or marketing
Series 7 license (optional)
Strong working knowledge of Wealth Management, Financial Advisory and Practice mgmt.
Strong attention to detail with project management experience demonstrating the ability to simultaneously keep multiple campaigns or projects on track.
Strong written, verbal and interpersonal communication skills
Ability to communicate and interact effectively with all levels of management
Exceptional organizational, problem-solving, and project management skills
Must be highly motivated with a strong work ethic and a desire to succeed
Proactive, self-starter, critical thinker, decisive, solutions and detail oriented
Be able to manage projects and relationships across multiple departments and coinciding deadlines

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

To learn more about our offices across the globe, please copy and paste into your browser.

Expected base pay rates for the role will be between $85,000 and $140,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.

It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).

Posted 2026-03-21

Recommended Jobs

Electrical Estimator (Gettysburg)

Jobot
Gettysburg, PA

Direct Hire - Up to $200k/yr - Company Paid Benefits This Jobot Job is hosted by: Drew Fetter Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume. Sala…

View Details
Posted 2026-03-12

GIS Technical Lead

LingaTech
Chambersburg, PA

Location:  Chambersburg, PA Position Type:  Fully Onsite Employment: 6 month contract into fulltime conversion Position Overview: This role serves as a technical authority for an enterpr…

View Details
Posted 2026-02-03

Dog Kennel Attendant

Camp Bow Wow
Pittsburgh, PA

Dog Kennel Attendant (Part-Time) $14.00-16.00 per hour. Overview: Camp Bow Wow Highland Park is looking for a few dog lovers to join our growing pack! Full and Part Time available. Camp Bow …

View Details
Posted 2026-03-09

Systems Admin - RamQuest Admin (Pittsburgh, PA; Remote)

CEDENT
Pittsburgh, PA

We are seeking a skilled and detail-oriented  Systems Administrator with specialized experience in managing and supporting  RamQuest.  The ideal candidate will ensure the stability, performance, and o…

View Details
Posted 2025-08-19

General Dentist

ProSmile
Aldan, PA

Job Title: General Dentist  Department: Clinical  Reports to: Chief Dental Officer  FLSA Status: Exempt  Company Overview  ProSmile is one of the fastest-growing dental organizations, w…

View Details
Posted 2026-01-15

Paraprofessional

PRO Companies
Sayre, PA

Tired of companies that claim they care about their employees but don’t follow through? We’re different. At PRO, we believe that your role goes beyond just analyzing data and writing reports. Here, y…

View Details
Posted 2026-02-18

Hilo Driver - Perishable

Jetro / Restaurant Depot
Pittsburgh, PA

Job Title: Hilo Driver Perishable Position Summary: Move merchandise and throughout the warehouse from-receiving to a customer’s car door. Complete required paperwork necessary to support the fu…

View Details
Posted 2026-01-31

Solutions Principal

FedEx Services
Chalfont, PA

Provides strategic leadership and communications expertise on large project/program efforts that support Sales, Sales Solutions, and Sales Enablement executive management strategies. Makes recommenda…

View Details
Posted 2026-03-21

Hematologist/Oncologist - Up to $680,000

NP Now
Pittsburgh, PA

Group seeks a Hematologist/Oncologist to work in Pittsburgh, PA! ( Easy commute to Philly, Cleveland and Erie ) Join an established group. CONTACT: Anna Craig [email protected] Come mak…

View Details
Posted 2026-02-24

Speech Pathologist

BlueCloud Staffing
Reading, PA

BlueCloud Staffing is currently recruiting a full-time Speech-Language Pathologist to serve throughout the school year in a notable Reading, PA school district. If youre passionate about supporting s…

View Details
Posted 2026-02-04