Director of Web & Content Strategy

University of Scranton

Director of Web & Content Strategy

Non-DiscriminationStatement

The University is committed to providing an educational, residential, and working environment that is free fromharassment and discrimination. Members of the University community, applicants for employment or admissions, guests and visitors have theright to be free from harassment or discrimination based on race, color, creed, religion, ancestry, gender, sex, pregnancy and relatedconditions, sexual orientation, gender identity or expression, age, disability, genetic information, national origin, ethnicity, familyresponsibilities, marital status, veteran or military status, citizenship status, or any other status protected by applicablelaw.

Sexual harassment, including sexual violence, is a form of sex discrimination prohibited by Title IX of the Education Amendmentsof 1972. The University does not discriminate on the basis of sex in its educational, extracurricular, athletic, or other programs or in thecontext of employment.

The University will promptly address reports of discrimination under the University Non-Discrimination and Anti-Harassment Policy (NDAH Policy) or the Sexual Harassment and Sexual Misconduct Policy (SHSM Policy) . Anyone who has questions about the above referenced policies, or wishes to report a possibleviolation of one of the policies should contact:

Elizabeth M. Garcia
Title IX Coordinator
Office of Institutional Compliance& Title IX
Institute of Molecular Biology & Medicine, Suite 315
[email protected]
(570) 941-6645

The University of Scranton is an Equal Opportunity Employer/Educator.

University Mission

The University is a Catholic andJesuit University animated by the spiritual vision and the tradition of excellence characteristic of the Society of Jesus and those whoshare in its way of proceeding. All candidates must indicate how they would help communicate and support the Catholic and Jesuit identityand mission of the University. The University's mission statement and a description of the history and concepts of the Ignatian teachingphilosophy may be found at .

Department

Public Relations

Job Purpose:

The Director of Web & ContentStrategy plans, designs, and manages the University's official website to ensure alignment with the University's mission, strategicpriorities, marketing goals, and brand standards. The role leads user experience, content strategy, and technical development; manages ateam of web specialists; and collaborates with IT, Marketing, Enrollment Management, University Communications, and academic departments todeliver clear, compelling content for key audiences. The director oversees content development and editing, design and technical standards,web operations, and production processes to support a dynamic, brand-consistent web presence that enhances storytelling, lead generation,and the University's reputation. The position reports to the Senior Director of University Communications.

EssentialDuties:

• Strategic Leadership: Develops long- and short-range goals for the web platform. Monitors industry/university websitesto identify innovations, best practices. Maintain strong working relationships with key partners throughout the University community.

• Content Management: Maintains strategic short- and long-term content review and implementation schedules for thewebsite to ensure consistent delivery of up-to-date, engaging, dynamic, and user-friendly content and navigation, aligned with theUniversity's goals and priorities.

• Performance, UX, Analytics, SEO & GEO: Evaluates web performance against conversion and ROI metrics/goals and user experienceevaluations, integrates site analytics to improve UX, monitor traffic, and optimize the site for search engines and AI.

• Project Management & Collaboration: Leads major web initiatives and serves as a liaison between the University'sweb team and University departments and other constituents.

• Supervision: Manages the work of the Senior WebContent Strategist, Web Developer and Web Content Writer-Coordinators.

• Web Governance & Standards: Establishes andenforces coding, layout and branding standards for University websites, while working collaboratively with academic departments, admissions,advancement and other key partners to effectively achieve University objectives.

• Technical Oversight: OverseesCMS administration and collaborates with Information Technology on site hosting, security and integration issues.

• Incident Communications: Provides web communication support for crisis response.

• Accessibility & Compliance: Ensures the website meets Section 508, WCAG 2.1, and other state/federal regulationsregarding web accessibility.

Additional Skills Required:

• Ability to be flexible with assignments andshifts in priorities.
• Ability to troubleshoot technical issues and manage crises.

• Ability tometiculously oversee brand consistency and user interface.
• The ability to uphold human dignity and respect by recognizing eachpersons worth, valuing diverse perspectives, and treating others with kindness, fairness, and empathy.

• Must beable to respect, support and contribute to the University's Catholic and Jesuit mission.

Minimum EducationRequirements:

• Bachelors degree in web design, marketing, communications, computer science or a related field.

• Masters degree is preferred.

• Seven (7) to ten (10) years of progressive experience, including three (3) to five (5) years in a managerial role,preferably in higher education, nonprofit or complex mission-driven organization strongly preferred.
• Proficiency in the use ofCMS platforms (e.g. Drupal), working knowledge of HTML, CSS,and web accessibility standards (ADA/WCAG) and a basic understanding of PHP/JavaScript.

• Advanced knowledge of web analytics platforms, conversion tracking, andreporting.

• Demonstrated strong interpersonal skills as well as strong written and verbal communication skills,especially the ability to conceptual and write web copy that supports marketing goals.

• Experience with CRM integration and marketing automation.

• Knowledge of user experience and site optimizationstrategies and tools, including UX research methodologies, usability testing, card sorting, and user journey mapping, and SEO and GEO techniques and best practices.

• Ability to manage avariety of concurrent projects and production timelines, effectively setting priorities, achieving goals, and measuring results.

Preferred Qualifications:

• Experience in a higher education setting preferred.

University Classification: Professional

FLSA Classification: Exempt

Schedule/Work Hours: Monday through Friday, 8:30 a.m. to 4:30 p.m. Additional hours as required.

FullTime/Part Time: Full-Time

Annual Schedule: 12

Special Instructions to Applicants:

PostingNumber: S1014P

Open Date: 04/22/2026

Close Date: 05/13/2026

Open Until Filled: No

Toapply, visit

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