Product Manager, Member Engagement

About Medical Guardian:

Medical Guardian is on a mission to empower older adults to live life without limits. As we evolve from a reactive PERS model into a connected, proactive digital health platform, seamless member engagement is at the core of our transformation. We're building experiences that not only support better outcomes—but that members want to interact with.

Role Overview:

We're looking for a creative and strategic Product Manager, Member Engagement to own the roadmap and execution of end-to-end engagement campaigns that leverage automation, AI, and behavior design to truly revolutionize how members interact with our solutions. In this role, you’ll lead the development and optimization of intelligent, multi-channel engagement journeys that drive clinical adherence, product engagement, behavior change, and real member value. You’ll be responsible for defining the engagement strategy, designing and testing campaigns, managing the engagement platform, and measuring performance—while continuously evolving the experience based on data and feedback.

Key Responsibilities:

• Strategy & Roadmap
• Define and own the roadmap for all member engagement initiatives.
• Perform market, trend, and competitor analysis to identify innovation opportunities.
• Develop and iterate on strategies that drive adoption, sustained interaction, and health outcomes.
• Campaign Design & Optimization
• Design and test behaviorally informed campaigns that guide members through key engagement touchpoints.
• Leverage automation and AI to deliver personalized, timely, and relevant communications across channels.
• Use A/B testing, user feedback, and behavioral data to improve engagement rates and outcomes.
• Platform Ownership & Orchestration
• Oversee administration and optimization of the member engagement platform.
• Manage orchestration of campaigns across touchpoints (e.g., SMS, email, in-app, phone, etc.).
• Partner with CX, marketing, and clinical teams to ensure coordinated messaging and impact.
• Data, Insights & Impact
• Define and monitor KPIs related to engagement, campaign effectiveness, behavioral outcomes, and ROI.
• Translate insights into action, refining strategies and messaging to better serve member needs.
• Drive adoption and utilization of new features and engagement experiences.
• Innovation & Leadership
• Pioneer new ways of interacting with members through emerging channels and technologies.
• Serve as a thought leader on behavior change, engagement science, and digital member experience.
• Collaborate cross-functionally to embed engagement thinking across all areas of the business.

Qualifications:

• 3+ years of experience in a Product Manager role focused on member/user engagement.
• Proven success developing and launching 0-to-1 engagement products or campaigns with high adoption.
• Strong understanding of behavioral science, digital communications, and engagement design principles.
• Hands-on experience with engagement or marketing automation platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.).
• Analytical mindset with a strong command of engagement KPIs, A/B testing, and user research.
• Experience working with cross-functional teams in Agile or Scrum environments.
• Excellent communication and organizational skills; detail-oriented and impact-focused.

What You Bring:

• A passion for transforming the way people connect with digital health solutions.
• A strong point of view on how to design and scale engagement that actually works.
• A test-learn-optimize mindset grounded in empathy and behavioral insight.
• A creative and data-driven approach to problem solving.
• A track record of making measurable impact

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match