Digital Ads Manager (Health/Fitness)

Reflexion is looking for a hands-on, performance-driven Paid Media Manager to own and grow our digital advertising across Meta and Google . This role is for someone who is equally strong in strategy + execution , has proven success in health/fitness , and can operate with excellent communication and reliable follow-through .

This is not a “set it and forget it” role. You will be ultimately responsible for digital advertising performance , including attribution integrity and CAC reporting.

About Reflexion

Reflexion builds cognitive training products that assess and train key skills like reaction time, eye-hand coordination, inhibition, anticipation, and mental flexibility for athletes and other high performers.

What you’ll be selling (and optimizing toward)

Edge (B2B):
An interactive training board used by teams, training centers, and performance/rehab organizations to build faster reactions and smarter decisions through short, gamified drills and measurable results. Primary ad goal: book Calendly calls with qualified leads for our sales team.

GO (B2C + B2B):
A mixed reality cognitive training app on Meta Quest , designed to enhance cognitive performance and provide guided training with measurable feedback.
Primary ad goal (consumer): direct subscription signups on our website (users must have their own Quest).
Secondary (teams/training centers): qualified Calendly calls similar to Edge.

What you’ll own

• Full ownership of Meta Ads and Google Ads accounts (strategy + execution + optimization)

• Managing an aggregate ad budget of $10,000–$20,000/month

• Building and maintaining campaign structure across:

  • B2B lead gen (qualified Calendly calls)

  • B2C subscription acquisition (GO consumer signups)

• Writing and iterating all ad copy (hooks, primary text, headlines, descriptions)

• Creating clear, actionable creative briefs and requesting photo/video assets from our internal team (your job is direction + testing plan; our team produces the content)

• Making light landing page / website change requests (copy + layout suggestions) to improve conversion rates

• Owning attribution and measurement

  • Pixel + CAPI / conversion tracking health

  • Event taxonomy / UTMs / conversion definitions

  • Troubleshooting gaps and ensuring reporting matches reality

• Weekly performance reporting including CAC reporting and key funnel metrics

• Weekly meeting with the CEO

• Async day-to-day communication in Slack

Current stack: We currently use Supabase and RudderStack for attribution and metrics.

What success looks like

• You can confidently answer, at any time:

  • “What is CAC by channel/campaign?”

  • “What’s driving performance this week?”

  • “What are we testing next and why?”

  • “Are we measuring conversions correctly end-to-end?”

• Campaigns improve steadily via a consistent testing cadence (creative + messaging + audiences + landing page)

• Reliable execution: deadlines met, proactive updates, no surprises

Required experience

• 3+ years managing paid media with hands-on execution in both:

  • Meta Ads

  • Google Ads (Search; YouTube)

• Demonstrated success metrics in health, fitness, sports performance, rehab/wellness , and/or closely related categories

• Experience marketing technology products (SaaS, subscription, hardware+subscription, consumer tech, etc.)

• Strong grasp of attribution in 2025-era reality (privacy constraints, modeled conversions, server-side/CAPI concepts)

• Excellent copywriting skills for direct response performance creative

• Exceptional communication (clear, proactive, organized, responsive)

Strongly preferred

• Experience driving B2B lead gen where lead quality matters (not just cheap CPL)

• Experience marketing subscription products (trial/offer testing, churn/LTV awareness)

• Comfortable collaborating with product/engineering on event tracking and debugging

Important note on communication & reliability

We are explicitly looking for someone who is highly dependable and highly communicative . If you routinely miss deadlines, go quiet, or require significant follow-up to keep things moving, this role will not be a fit.

Contract details

• Type: 1099 Independent Contractor

• Location: Remote (U.S. time zones strongly preferred)

• Time: Part-time, ongoing

• Ad Spend: $10k–$20k/month (managed by you; paid directly by Reflexion)

• Response-time expectation: We expect Slack responses within 1 business day (often faster) and proactive updates if timelines slip.

• First-30-days deliverables:

  • Account audit + restructure plan (if needed)

  • Tracking/attribution audit (pixel, CAPI, GA4, conversion actions)

  • Testing roadmap (creative + funnel)

  • A clear weekly KPI dashboard (CAC + leading indicators)

• Lead quality loop: You will collaborate with Sales weekly to review lead quality and optimize toward qualified meetings, not just volume.

• Account ownership + documentation: All ad accounts remain owned by Reflexion. Documentation of tracking setup, naming conventions, and reporting definitions is required.

• Policy/compliance note (important in wellness): You must be comfortable advertising in health/wellness categories and keeping creative/copy compliant with Meta/Google policies.

To apply

Please include:

1. 2–3 brief case studies showing results in health/fitness/tech (include spend levels, CAC/CPA/CPL, and what you changed to improve performance)

2. A short description of how you approach attribution + conversion tracking

3. Your preferred compensation structure (monthly retainer and/or hourly)

4. Your typical weekly reporting format and communication cadence

No recruiters, please; principal applicants only.
Reflexion Interactive Technologies, Inc. is an Equal Opportunity Employer.