Associate medical director
Company Description
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications. Web: | Facebook: Twitter: Overview The Associate Medical Director is a medical writer and mentor to copywriters on health care professional brands! They are responsible for generating promotional and educational content to be used in marketing to HCPs. In this capacity, the Associate Medical Director has oversight for the accuracy and relevance of content crafted for pharmaceutical, biotechnology, and device industry clients. Responsibilities- Under the mentorship of the Medical Director works with copywriters to build materials for scientifically complex therapeutic areas
- Potentially write content for
- Sales aids
- Advertisements, print and online
- Speaker presentations
- Educational and promotional videos and animation
- Professional web sites
- Letters to healthcare professionals
- Insert appropriate citations in all copy they generate
- Collaborate with art directors on projects requiring alignment between image and copy
- Support/defend copy in regulatory meetings
- Revise copy based on feedback from client’s regulatory boards
- Educates creative and marketing teams about clients products and the diseases they treat
- Contributes to new business pitch content when necessary, including communicating agency’s professional marketing insights at new business presentations
- Stays abreast of the medical literature related to client’s brands
- Maintains detailed knowledge of key competitors (strengths, weaknesses, positioning, performance)
- Proactively and independently conducts research on the product and/or therapeutic category
- Generates measurable insights and perspectives on disease-related topics, treatment categories, and healthcare professional attitudes and behaviors
- Supervises medical writers on their accounts
- Master’s or Doctoral level (MD, DO, PhD, PharmD) degree in healthcare; clinical experience beyond graduate training preferred
- At least four years experience writing medical healthcare agency materials
- Healthcare agency experience (preferred) or pharmaceutical, biotech, or device company experience
- Familiarity with US pharmaceutical marketing regulations
- Familiarity with pharmaceutical industry medical-legal review processes
- Some instructing and mentoring experience
- Ability to read and interpret medical literature
- Facility with Microsoft Word, Microsoft PowerPoint, Excel, Prism, and other related programs
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