Product Marketing Manager/Director - Brands & Agencies (Ad Tech)

CivicScience improves data-driven advertising across the open web through the use of declared consumer intent. We are looking for a detail-oriented Product Marketing Manager/Director to join our team and improve the speed, clarity, and quality of messaging to our prospective clients at brands and agencies .

This role is ideal for someone who excels at putting strategy into action—producing materials and supporting the development of compelling marketing narratives that bring CivicScience’s capabilities to life. You’ll collaborate closely with Sales, Account Management, and Revenue Operations teams to support a variety of client-facing initiatives and ensure seamless execution of marketing strategies.

This is an exciting opportunity for a dedicated, resourceful Ad Tech marketing professional who loves to roll up their sleeves and enjoys both the creative process and strategic deployment of collateral. If you're passionate about building brands, enabling sales, and crafting messages that resonate with agencies and brand-direct partners, we want to hear from you.
Key Responsibilities

• Create high-impact content including sales collateral, presentations, industry reports, email campaigns, social media posts, and web copy.
• Support sales enablement efforts by building and refining client-facing decks that tell a compelling story.
• Use CivicScience’s real-time insights to inform marketing strategies and identify emerging trends.
• Collaborate cross-functionally with content, engagement, and sales teams to translate messaging into compelling assets and fulfill inbound marketing requests in a timely and organized manner.
• Stay current on the competitive landscape, media trends, and client category dynamics to enhance our marketing materials and positioning in the marketplace—including how to effectively speak to agencies and brand-direct buyers, not just ad tech companies.
• Maintain and evolve a library of templated assets and design elements.
• Manage and maintain marketing calendar to support product launches, campaigns, and brand initiatives.
• Manage relationships with external vendors to deliver projects on time and on budget.
• Apply strong project management skills to handle multiple initiatives simultaneously.

Qualifications & Experience

• 5+ years of experience in a marketing or media-related role, ideally within advertising, marketing technology, or ad tech
• Strong writing skills with the ability to develop clear, persuasive, and engaging marketing materials
• Excellent communication and presentation skills with experience building and delivering compelling decks for sales and marketing teams
• Comfort working with data, insights, and audience tools to inform marketing strategy
• Curious mindset and a passion for learning about industry trends and client needs
• Experience enabling sales teams with content, tools, and messaging that drives client conversations forward
• Background in or understanding of how to market solutions to the buy side (agencies and brands)
• Strong organizational and project management skills with the ability to juggle multiple deliverables and meet deadlines
• Proficiency in Google Workspace products, CRM solutions (HubSpot, Salesforce), design tools (Canva), and analytics tools (Google Analytics, CRM reporting)

Benefits & Expectations
Join a company that values innovation and creativity and works with cutting-edge ad tech to influence major business decisions, shape the future of advertising, and make a real-world impact. Benefits include:

• Company paid medical, dental, and vision premiums for you and your legal dependents
• Company paid life insurance plus short- & long-term disability coverage
• Flexible spending accounts for medical and dependent care
• Employee assistance programs
• Unlimited PTO
• 401(k)
• Travel and educational opportunities

This is a remote (work from home) role with flexibility, autonomy, and a preference for candidates in the Eastern Time Zone.

Working at CivicScience
CivicScience has a vibrant, high-energy work culture with ambitious, innovative, and forward-thinking team members. Our specialized business units collaborate to fuel CivicScience's goals and objectives.

We've been recognized for our work in the Inc. 5000, Pittsburgh Top Workplaces 2022, Pittsburgh Business Times Fast 50, GRIT Top 50 Innovative Supplier, Pittsburgh Technology Council's Tech 50 (winner), and Mental Health America’s Bell Seal program (Gold winner, 2024 & 2025).

More about CivicScience
CivicScience is a consumer analytics and advertising platform. Our proprietary, always on, data collection engine captures over 1M survey responses daily, creating the most dynamic, real-time understanding of consumer wants, needs, and intentions in a constantly changing world. Powered by our premium media partnerships, our attitudinal database helps brands and media companies retain and grow existing customers while reaching and acquiring new ones.

Our clients use CivicScience's unique dataset to inform advertising, communications, product, and financial strategies that drive superior business outcomes. Join the conversation .