Marketing Specialist

Job Description

Job Description

Position Summary

The Marketing Specialist will lead the visual storytelling and content strategy for Village
Handcrafted Cabinetry. Reporting to the Marketing Director, you will be responsible for creating
compelling marketing materials, managing our digital presence, and ensuring brand consistency
across all touchpoints. This role requires both creative execution skills and strategic marketing
thinking.

Core Responsibilities include, but are not limited to:

Content Creation & Design
• Design and produce high-quality marketing materials including catalogues, sell sheets,
booklets, advertisements, and product photography
• Create engaging social media content that reflects our brand's quality and craftsmanship
• Write and develop blog content that showcases our products, design inspiration, and
industry expertise
• Collaborate with VHC's Head of Marketing to develop email campaigns for trade
accounts, including newsletters, product launches in Hubspot similar marketing
automation platforms
• Manage and organize our photography library and coordinate product photoshoots
• Develop graphics and visual assets for both print and digital channels

Brand Management
• Ensure all marketing materials align with Village brand standards and maintain visual
cohesion
• Elevate content quality to reflect our premium positioning and craftsmanship
• Collaborate with the Head of Marketing to develop and maintain brand guidelines and
templates

Digital Marketing
• Manage and update the company website with fresh content and product information.
• Work with Head of Marketing to oversee social media strategy and execution across all
platforms.
• Create content calendars and maintain consistent posting schedules.
• Support the development and execute email marketing campaigns using HubSpot
targeting trade partners and dealers.

Trade Marketing
• Create targeted content and communications for our trade account network.

• Support the development of promotional materials and campaigns to support dealer and trade partner sales efforts.
• Maintain regular communication with trade accounts through email campaigns and
updates.

Strategic Collaboration
• Partner with the Head of Marketing on overall marketing strategy and campaign development.
• Provide creative input on brand positioning and messaging.
• Identify opportunities to improve marketing effectiveness and brand visibility.

Qualifications

Support the development of promotional materials and campaigns to support dealer and
trade partner sales efforts.
• Maintain regular communication with trade accounts through email campaigns and
updates
Strategic Collaboration
• Partner with the Head of Marketing on overall marketing strategy and campaign
development.
• Provide creative input on brand positioning and messaging.
• Identify opportunities to improve marketing effectiveness and brand visibility.

Company Standards

The employee will represent the Company in a positive, professional manner with fellow
employees and within the communities served.
• The employee will encourage and maintain teamwork throughout the company and will
communicate all pertinent information in a timely and effective manner.
• The employee will endeavor to maintain our integrity by embracing high ethical standards
and adhering to company policies.
• Consistently demonstrates Company's Guiding Values of Quality, Customer Satisfaction,
Integrity, Teamwork, and Community.