Trade Marketing Manager

Seltzer's Smokehouse Meats, home to the best Lebanon Bologna in the world

For over 120 years, our team of artisan craftsmen have taken great pride in crafting our Lebanon Bologna with the same care and tradition using all-wooden smokehouses & real hard-wood smoke. As the world's largest producer of Lebanon Bologna, our 4th generation ownership believes that the care and attention to detail Seltzers artisan craftsmen put into creating Seltzer's products is what helps us maintain our reputation as one of the premier smokehouses in the country. We only use 100% lean beef, we don't use fillers, we don't use artificial flavors and we don't add liquid smoke to our Lebanon Bologna.

We believe in a “people first” culture where respect and quality are never sacrificed for profit. With our industry-leading standards for quality and performance, combined with a fun, safe, and inclusive environment, it's no wonder many of our team members have been a part of the Seltzer's family for 20, 30, and even 40 years.

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Role: Seltzer's Smokehouse is looking for a Trade Marketing Manager to represent Seltzer's Smokehouse brands of Deli & Sliced Lunch Meats, Beef Jerky & Meat Snacks.

Reports to : Reporting to the VP of Sales & Marketing

Scope Of The Position :

The role of the Trade Marketing Manager is to work with the multi-functional sales, marketing and supply chain teams with analytical skills to identify and assess opportunities important to the growth of the business.

Essential Duties & Responsibilities:

Responsibilities include administrative and execution of the following; other duties may be assigned.

• Act as Sales/Trade expert and represent sales function in the development of all trade/sales strategies/tactics relating to respective categories.
• Work cohesively with a cross functional team in order to ensure superior execution of yearly planning process - from concept to execution.
• Champion effort with Marketing to develop launch plans and retailer communication for new products and on-going promotional marketing plans, leveraging consumer and customer insights to build compelling presentations.
• Develop simple and flexible trade programs and provide guidance to sales team for maximum ROI.
• Manage the execution and pre/post analysis of promotions and develop best practice recommendations that improve promotion effectiveness.
• Provide leadership to the business planning and strategic planning processes that drive profitable business results.
• Ensure Sales executes against business building initiatives.
• Translate category trade strategies into specific programs to achieve annual volume and profit plan.
• Ensure consistency between account-level and overall brand strategies.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• In-depth understanding of trade marketing/retail/sales to have a positive commercial impact.
• Strong communication skills & building leadership profile to champion both strategic & short-term financial goals.

• Strength in analytical diagnosis, demonstrating an ability to recommend and implement business opportunities based on data.

Education:

• BS degree required, MBA encouraged

Experience:

• Minimum 3-5 years Consumer Package Goods Sales and/or Marketing.
• Field Sales and/or Brand Marketing Experience in CPG.
• Working knowledge of ACNielsen/IRI.

Skills/Proficiencies:

• Self-starter who takes the initiative. Strong results orientation required.
• Multi-tasker who likes to manage multiple projects at once.
• Proficient at establishing relationships with cross-functional peers.
• Flexibility, ability to work under tight timelines.
• Strong attention to detail.
• Excellent communication skills (oral and written).
• Demonstrated use of analytical and strategic thinking to drive business results but sensitive to insights and knowledge required to make decisions.
• Bias for action and confident in decision making.
• Leads and drives for change.

We Offer:

• Health: Full medical, dental & vision insurance, company-paid life, accident and disability
• Wealth: Competitive Salary & bonus, 401(K) with profit sharing
• Career-life balance: Vacation & sick leave, flexible work environment
• Vaccination and subsequent boosters are highly recommended.

Seltzers Smokehouse Meats is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, color, religion, gender, national origin, sexual orientation, age, marital status, medical condition, disability, protected veteran status, or any other legally protected status.

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